With all the love that mobile apps are receiving nowadays, they are hot topics for any conversation. In fact, there is an app for almost everything in life. Having realized the advantages of mobile apps, businesses are leveraging them to enhance their relationship with customers by improving their shopping experience. That’s when consumer apps were born.
In today’s article, we will provide you with all the information needed to understand consumer apps. And what features to include to ensure a meaningful consumer app for your business.
What are consumer apps?
A consumer app is a mobile application tailored for customers, catering to their individual needs and preferences. These apps strive to create seamless user experiences by addressing customers’ unique requirements while enhancing their overall shopping journey.
In today’s commercial landscape, businesses develop consumer apps primarily to foster a robust relationship with their customers and, ultimately, boost sales. These apps accomplish this by streamlining consumers’ interactions with brands and facilitating smooth transactions.
Some notable examples of consumer apps include social networking platforms like Facebook, Instagram, and Twitter; gaming apps such as Candy Crush and Among Us; and multi-functional “super apps” like Grab, Uber, and Trivago. Statistics show that in 2020, about 218 billion apps were downloaded, which reflected the ubiquity of consumer apps in our daily lives.
Additionally, these apps collect valuable data and insights that allow businesses to fine-tune their marketing strategies and drive customer engagement. So they play a critical role in bridging the gap between users and businesses, making the digital marketplace more accessible and efficient.
Why Progressive Web App (PWA)?
PWA is a hybrid of a regular website and its mobile app.
For so long, people have longed for fast-performing websites that can be easily accessed from a phone home screen and notifications. 53% of mobile website visits are given up if the webpage takes more than three seconds to load. Therefore, it is vital for websites to get rid of friction and make users’ experience smoother. That’s when PWA came as a savior.
Users now can pin PWA to their home screen for more convenient access. Technically, PWA uses Accelerated Mobile Pages for the first load to demonstrate web components that consume less data. Thus, PWA helps reduce the time needed for the website to load and ease users’ hot temper. Read more: pwa consumer app.
What features to look for in a good consumer app
Being the “most wanted” feature voted by consumers according to eMarketer, a price check is a must to build a meaningful consumer app. As price is one of the most decisive factors to consider when purchasing a product, the price check feature makes it convenient and time-saving for buyers. And buyers definitely love that. Moreover, allowing customers to check the price gives the business a good impression of being trustworthy and transparent.
Consumers want to be sure that an item is available for purchase, whether they’re walking into your store or buying online. By including information in product listings that tells consumers when a certain number of items are left, if the item is sold out, or if more items will be in soon, consumers are more likely to make purchases immediately, as well as return when the item is in stock.
ConnectPOS, the global-awarded POS software, allows its users to add out-of-stock items into their cart. When the products are back in stock, customers will receive notifications from the app to continue shopping.
A store map can save consumers time and minimize the possibility of them giving up finding the store. Especially if your physical store is new, hard-to-locate, or recently remodeled, assisting people with the direction creates a more positive image of your business in consumers’ hearts.
Customer loyalty is such a critical component in the success of any business that every business is trying their best to figure out how to keep their customers by their side always. There are many ways to earn loyalty, but reward points are the most common. By integrating functions like reward points after each order or purchase made, customers are more likely to come back and repurchase. As customers are motivated to collect more points for later redemption, there is a high chance they stick to the retailer and become loyal.
A mobile app definitely will gain plenty of fans if it can maintain some functions when the internet is down. In such cases, the consumer app only needs to perform just enough to keep the shopping flow continuous, so-called offline mode. For example, backing up the shopping cart so that when the offline mode is on, customers can still view the cart. And when the internet connection is regained, buyers can continue shopping and adding to the cart without losing all the items and having to add everything in all over again.
Pleasing customers is one of the business priorities. By including the consumer app in your business, your relationship with your customers is fostered. And ultimately, you can sell more.
Sounds promising enough and want to give it a try?
ConnectPOS is excited to introduce our advanced Progressive Web App (PWA) consumer app, designed to enhance your shopping experience through its wide range of user-friendly features. With cutting-edge technology, this app provides the following invaluable functions:
- Get access by QR code: Easily enter the app using a simple QR code scan.
- Scan barcode for product information: Instantly obtain detailed information about products by scanning their barcodes.
- Order out-of-stock items: Never miss out on an item; conveniently place orders for out-of-stock products.
- Personalized recommendations: Receive tailored product suggestions based on your preferences and purchase history, improving your overall shopping experience.
- Easy self check-out: Avoid long lines and enjoy quick, hassle-free checkouts with the app’s easy-to-use self-check-out feature.
According to a recent survey, over 70% of shoppers prefer using mobile apps for an enhanced shopping experience. And the ConnectPOS PWA consumer app aims to meet this demand by offering a streamlined, feature-rich platform.