Online shopping is very popular because it is so practical. And although that benefits modern consumers, the folks who create the brands cannot say the same. Particularly when contrasted with visual merchandising in actual businesses, the problem of digital merchandising is significant. Since lurkers cannot physically experience the product and the online environment has too many distractions, it takes a lot of persuasion to turn them into buyers.
To stand out, you need to be innovative and creative. To help you develop your brand, we’ll discuss digital merchandising tactics in this piece and provide some examples.
What’s digital merchandising?
All activities involved in advertising your products online are included in digital merchandising, commonly referred to as eCommerce or online merchandising. Although it has a similar end goal to brick-and-mortar marketing—attracting customers—the approaches and objectives are significantly different because everything is done online.
To entice customers to click the “purchase” button, all of these components should complement one another. But because the sleazy salesperson method doesn’t work with contemporary customers, it must be done in a planned and tactical manner.
Why is digital merchandising important?
Wide range of products
The more products you offer the buyer, the more probable it is that they will buy something.
Attract customers’ attention
The average human attention span today is 8 seconds, down from 12 seconds in 2000. To keep customers engaged in the face of numerous distractions, you need appealing merchandising strategies.
Make visitors into purchasers
The average percentage of cart abandonment is 69.57%. You need to persuade these visitors that your products are worthwhile purchases if you want to increase your retail earnings.
How it’s different from traditional merchandising
Comparative to traditional retailers, the internet marketplace doesn’t require you to present the same goods to every customer who comes into your store. E-commerce merchandising ensures that you display the products that are most appropriate, in the best order, and presented in the most appealing way, regardless of the customer’s point of entry and route through the site.
Personalize your approach
Consider promoting your goods to someone who requires them as it otherwise sounds a little spammy. It frequently occurs to a lot of people, including you most likely receiving advertisements for video games when you don’t play any and being inundated with toy industry marketing efforts while you don’t yet have children.
Focus on customer experience
Because technology is developing quickly, your brand should be able to develop tailored marketing. If you don’t do this, your clients will have a negative buying experience and may start to question your credibility.
When clients are looking for items that suit their personalities, you don’t want to give them the impression that their time was wasted on your website. Offering a wide selection of discounted goods to a customer who has a strong preference for premium goods is hardly a smart move.
Adapt to omnichannel requirements
Consumer expectations have changed even as life returns to normal after the pandemic. Before making the trip in person, customers want to determine if the items they need are available at the store. They desire several alternatives for order fulfillment, including Buy Online, Pickup in Store (BOPIS), and various options for returns, including BORIS (Buy Online, Return In-Store).
Additionally, you must properly market them and present them for sale. The aforementioned advice should serve as inspiration for your online displays and aid in increasing consumer conversion. Contact us for more advice suitable to your digital merchandising business.
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