3 eCommerce conversion optimization tools you need to engage Huong Vu October 13, 2023

3 eCommerce conversion optimization tools you need to engage

3 eCommerce conversion optimization tools you need to engage

There are several things you should and shouldn’t do to get people to buy from your company in the fiercely competitive world of digital purchases. These procedures revolve around the fact that Commercetools improve conversion, which is pretty much the most crucial measure you’ll need to keep an eye on as you work to expand your company and boost sales.

One of the most useful tools for e-commerce businesses to gauge return on investment is conversion rates, along with the personalization that goes with them (ROI – Return on Investment). Increasing your website’s ROI can be done by using conversion rates to determine how to improve your website properly.

How is the conversion rate determined?

For a certain period, if your online store has 5,000 visitors and 50 conversions, its conversion rate is 1%. It is frequently that easy to understand. Commercetools improve conversion rate, which is calculated by dividing conversion by the total number of visitors. In any data analysis, the majority of analytics systems offer conversion rates, which we’ll discuss in the sections below.

To properly set up conversion rate standards for your online store, you must first understand what your present visitors are doing before attempting to raise conversion rates. How are customers interacting with your website, and where are they getting stuck?

Once you’ve determined your benchmarks, compare them to determine success. Professionals regularly use the phrase “testing” when talking about ways to increase conversions. It’s critical to understand the principles and your current conversion issues prior to determining what to test.

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Metrics to Track Online Shopping Conversions

Bounce Rate

The percentage of visitors who leave after reading just one page is known as the bounce rate. A high bounce rate is undesirable since it shows visitors aren’t finding what they’re looking for on your website and are leaving right away.

Exit Rate

The percentage of users who depart after reading a page is known as the exit rate, which is frequently mistaken for the bounce rate. The final section users view before leaving is shown by your departure rate.

One metric you may seek to reduce with landing page optimization is an extremely high exit rate on a particular page, which might be a warning sign.

Click-through Rate

The number of users who follow a link from an email or advertisement to your website is known as the click-through rate. Gaining more visitors to click on to your website, take action, or even participate in social media activities is frequently the goal of optimization for AdWords oremail advertising campaigns.

Session Duration

Average session time is a measure of engagement that provides you with a broad picture of how long visitors spend on your website. A high bounce rate indicates that visitors aren’t staying on the site for a sufficient amount of time to convert.

3 eCommerce Conversion Optimization Tools


A lead-generating platform called OptinMonster has features that boost product sales, content engagements, and email signups. Additionally, it receives regular updates and is interoperable with a number of CRM (Customer relationship management) systems, including WordPress.

To increase the conversion rates of your website, OptinMonster offers a sizable collection of editable templates for opt-ins and popups. The InactivitySenor and Exit Intent are just two of the capabilities that allow you to alter how these lead generation assets appear. Additional methods for website performance analysis include A/B testing and thorough conversion statistics.

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ConvertBox is yet another fantastic hosted application that enables you to create robust opt-in forms and call-to-action pop-ups to record customer journeys.

With a variety of unique fields and layouts, ConvertBox provides customers and traffic with a more tailored experience. Segment funneling and A/B split testing are also supported. This enables you to select the best designs and tactics for maximizing conversions.

In order to more effectively target particular consumer segments, ConvertBox’s algorithm also evaluates a variety of other factors, such as the number of clicks and the scroll percentage. Additionally, real-time tracking enables you to catch errors as they happen.


Omniconvert is a thorough and flexible platform for conversion optimization. OmniConvert gives users the ability to create personalized visitor experiences based on factors like cart value, weather, geography, and more. These possibilities are in addition to A/B testing, bespoke popup ads, and user survey options.

In fact, with 41 data points spanning from API (Application programming interface) and CRM (Customer relationship management) information to user behavior and traffic source, Omniconvert claims one of the most sophisticated segmentation capabilities on the market.

However, Omniconvert might not be the greatest choice if you’re managing a small website and merely require a fundamental and basic lead generation solution. Advanced marketing experiments and product teams will benefit more from it.

In conclusion, Commercetools improve conversion rate to boost business performance, depending on the requirements and problems of your website. Contact us to decide on conversion optimization tools you need to engage for your business.

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