A popup shop means a temporary offline activation in retail that enables you to run a small shop for a specific amount of time. With it, your shoppers can interact more closely with your products. Check out here for a step-by-step guide on how to start a popup shop.
Decide Your Shop’s Goal
In the absence of a goal, you will have a hard time planning, conducting, and evaluating your popup store. There are lots of objectives and reasons for starting this kind of store, for example, cementing customer relationships, increasing sales, improving brand awareness, or putting new ideas to the test.
Set a Budget
Some elements will play into your budget, for instance, your shop’s size, lease length, and location. After deciding your suitable rent, you are recommended to do some digging about the rent costs in the area to know what to expect. We hope you know that commercial rents are now about 36% lower compared to 2019 in NYC and other markets because of real estate vacancies.
How to Start a Popup Shop: Choose a Location
When considering where you intend your popup store to be, account for where your target customers have a high chance to be. Suppose you own an established eCommerce business, check out your current customer demographic data to realize where most customers are.
Obtain Permits and Licenses
Whether you learn how to start a popup shop or any other type of business, you need to obtain the necessary permits and licenses. These are subject to lots of various elements, for example, location and what kinds of activities you intend on having at your store.
Prepare Inventory for Your Shop
As you get stocks ready for your popup store, thinking about the stock control challenges is important. For example, when it comes to keeping inventory in check, can your system synchronize stock data with other sales outlets?
Set Up Your POS Software
Your POS solution is considered the most essential technological system to get if you want to hone how to start a popup shop. Decent point of sale software like ConnectPOS can be an entire business command center that lets you manage transactions and track data such as inventory, sales, staff, and customers. As one of the best value options, ConnectPOS will enable you to synchronize data and process payments for various payment methods.
You have 2 major ways of getting employees for your popup store. Choose to leverage the staff you already have. Or, recruit new ones. Should you be employing temporary HRs to work for your store, we suggest you create a carefully elaborated job description and begin recruiting soon.
How to Start a Popup Shop: Promote Your Shop
There are a couple of marketing channels you can think about to promote your store, including paid ads, paid social, social media channels, and email marketing. You can also let the world know about it on your website homepage banner.
In conclusion, hopefully, the step-by-step guide on how to start a popup shop is helpful to you. For more information and support, reach us.