In order for products to get closer and reach more customers, it is extremely important to organize events to promote them. In this article, we would like to introduce some information about trunk shows to help you have the necessary preparation to apply to your business.
What are trunk shows?
Trunk shows are events in which fashion brands or businesses (mainly fashion businesses) present products directly to store employees or customers at a location such as a store or a hotel. It will often be the place where brands offer samples for customers to try on and order. With tailoring brands, it is also an opportunity to take measurements or fit.
This event can be open to the public or be private, limited to a special guest list. Samples and accessories from runway shows often appear here. Designers can also attend to directly meet and promote products with their customers.
Benefits of a trunk show
Trunk shows bring many benefits to both brands and customers. For brands, this event is a place where designers can showcase their products, meet more customers and partners, thereby promoting their brands and helping to increase sales. The brand will get valuable honest feedback from customers, which is a hallmark of new fashion startups and an opportunity to make a good impression of a potential new store. This also helps businesses create a personal relationship with customers, helping to improve brand loyalty. Besides, trunk shows are also an opportunity to help your brand promote widely. Especially when held at large hotels or places with luxurious and eye-catching decorations, this will help improve brand quality and attract more customers.
For customers, this is where they can meet the designer directly and make their own requirements, so the product they receive will be of the quality that they want. Moreover, they can buy new items that are not on the market at a special price.
Tips to organize trunk shows for your business
Planning a trunk show
To organize any event, the first and most important thing is to plan and organize, and trunk shows are not an exception. You need to plan carefully, especially about the time, place, cost and programs that will take place in that event. You should organize these events at the right time so that customers can experience your products perfectly.
Find the space and set the scene
Finding the space and setting up the context for the trunk shows is also what the organizers need to think about carefully. The space and setting of this event needs to fit your needs. That means matching the number of guests, the goal that your business aims to introduce to customers and the theme of your product. Especially with fashion products, customers always want to feel the sophistication and feel the fit, so the context and color as well as decoration in this event need to match the theme of the product displayed.
Promotions for trunk shows
Promotion is key to the success of trunk shows. It’s incredibly easy these days to promote events on social media sites, send press releases, set up email campaigns and contact bloggers! In addition, you can also do accompanying advertising campaigns such as creating hashtags, giving gifts or free samples to impress customers. All of these are good ways to help you promote your brand.
Promotional events often bring many benefits to businesses and brands.
Contact us to get help organizing your trunk shows.