With all the love that mobile apps are receiving nowadays, they are hot topics for any conversation. In fact, there is an app for almost everything in life. Having realized the advantages of mobile apps, businesses are leveraging them to enhance their relationship with customers by improving their shopping experience. That’s when consumer apps were born.
In today’s article, we will provide you with all the information needed to understand consumer apps. And what features to include to ensure a meaningful consumer app for your business.
What are consumer apps?
As straightforward as its name, consumer apps are apps specifically designed for customers based on customer unique needs and wants.
In commercial business, consumer apps are usually developed with the purpose of strengthening the relationship with customers, and ultimately, get them to buy more. In order to achieve that, consumer apps are featuring functions that make customers’ shopping experience more seamless and convenient.
Some popular examples of consumer apps are Facebook, Instagram, Twitter; games like Candy Crush, Among Us; or super apps such as Grab, Uber, Trivago, etc.
Why Progressive Web App (PWA)?
PWA is a hybrid of a regular website and its mobile app.
For so long, people have longed for fast-performing websites that can be easily accessed from phone home screen and notification. 53% of mobile website visits are given up if the webpage takes more than three seconds to load. Therefore, it is vital for websites to get rid of friction and make users’ experience smoother. That’s when PWA came as a savior.
Users now can pin PWA to their home screen for more convenient access. Technically, PWA uses Accelerated Mobile Pages for the first load to demonstrate web components that consume less data. Thus, PWA helps reduce the time needed for the website to load and ease users’ hot temper.
What features to look for in a good consumer app
Being the “most wanted” feature voted by consumers according to eMarketer, price check is a must to build a meaningful consumer app. As price is one of the most decisive factors to consider when purchasing a product, the price check feature makes it convenient and time-saving for buyers. And buyers definitely love that. Moreover, allowing customers to check the price creates your business a good impression of being trustworthy and transparent.
Consumers want to be sure that an item is available for purchase, whether they’re walking into your store or buying online. By including information in product listings that tells consumers when a certain number of items are left, if the item is sold out, or if more items will be in soon, consumers are more likely to make purchases immediately, as well as return when the item is in stock.
A store map can not only save consumers time but also minimize the possibility of them giving up finding the store. Especially if your physical store is new, hard-to-locate, or recently remodeled, assisting people with the direction creates a more positive image of your business in consumers’ hearts.
Customer loyalty is such a critical component in the success of any business that every business is trying their best to figure out how to keep their customers by their side always. There are many ways to earn loyalty, but the most common one is reward points. By integrating functions like reward points after each order or purchase made, customers are more likely to come back and repurchase. As customers are motivated to collect more points for later redemption, there is a high chance they stick to the retailer and become loyal.
A mobile app definitely will gain plenty of fans if it can maintain some functions when the internet is down. In such cases, the consumer app only needs to perform just enough to keep the shopping flow continuous, so-called offline mode. For example, backing up the shopping cart so that when the offline mode is on, customers can still view the cart. And when the internet connection is regained, buyers can continue shopping and adding to the cart without losing all the items and having to add everything in all over again.
Pleasing customers is one of the business priorities. By including consumer apps in your business, your relationship with your customers is fostered. And ultimately, you can sell more.
- Get access by QR code
- Scan barcode for product information
- Order out-of-stock items
- Personalized recommendations
- Easy self check-out
To explore full features of the ConnectPOS PWA consumer app, book a free trial HERE!
ConnectPOS is the retail pos system in the ecosystem, making transactions in physical stores become easy and automatic. It enables consumers to click and collect, synchronize information across platforms and devices and have a seamless shopping experience. It also helps retailers digitalize customer behaviors, track data in real time at customer touchpoints and provide intelligent business recommendations.