Streamline Your Business: The Power of BigCommerce Integration Huong Vu October 8, 2023

Streamline Your Business: The Power of BigCommerce Integration

Streamline Your Business: The Power of BigCommerce Integration

In today’s fast-paced digital landscape, businesses need efficient and streamlined operations to stay competitive. This article explores the power of BigCommerce integration in streamlining your business. Discover how integrating BigCommerce with essential systems such as CRM (Customer Relationship Management), ERP (Enterprise Resource Planning), 3PL (3rd Party Logistics), Point of Sale (POS), and marketing tools can enhance customer experiences, optimize inventory management, enable seamless omnichannel operations, and drive revenue growth.

Overview Of BigCommerce Apps And Integrations

BigCommerce, an open SaaS (Software as a service) e-commerce platform, offers a range of powerful features including native payment processing, multi-storefront support, quote management, and cross-border fulfillment capabilities. With over 160 pre-made connectors to popular third-party apps, BigCommerce provides extensive integration options for marketing, shipping, accounting, and more.

However, if you don’t find a pre-made integration for your preferred software, there’s no need to worry. BigCommerce’s API-driven architecture enables users to develop custom integrations with other business systems, ensuring smooth and seamless data exchanges. This flexibility allows you to tailor BigCommerce to meet your specific needs and integrate it with your existing software ecosystem, providing a comprehensive and personalized e-commerce solution.

Custom BigCommerce Integration And Extension To Consider

Digital Experience Platform (DXP) Integration

A digital experience platform (DXP) goes beyond a traditional content management system, offering a comprehensive suite of technologies that enable the creation, management, delivery, and optimization of contextualized digital experiences. According to Gartner’s definition, DXP integrates core components to support these capabilities.

DXP empowers businesses to craft immersive and personalized shopping experiences for diverse customer segments, across various channels, markets, and demographics. In today’s landscape, where 70% of customers expect personalized interactions as a default experience, failing to meet these expectations can lead to frustration, which is detrimental to closing a sale.

In the realm of SaaS platforms, BigCommerce stands out by supporting headless architecture. With Headless, you can leverage the robust commerce features provided by BigCommerce on the backend, while seamlessly integrating any DXP for front-end interactions. This flexibility of BigCommerce integration allows you to customize your store’s layout and content to cater to new markets or specific channels, eliminating the need for extensive front-end development efforts.

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By integrating a custom Big Data analytics engine with your BigCommerce store, you can harness the power of advanced data analytics to gain deeper insights into customer behavior, optimize marketing strategies, and make data-driven business decisions. BigCommerce integration allows you to collect, process, and analyze vast amounts of customer and sales data in real-time, providing valuable insights into customer preferences, trends, and patterns.

With a custom Big Data analytics engine, you can identify opportunities for personalized marketing campaigns, improve customer segmentation, enhance inventory management, and refine pricing strategies. Additionally, you can uncover actionable insights that help you streamline operations, optimize the customer journey, and drive overall business growth.

ERP System Integrations

Integrating your ERP with BigCommerce brings several advantages:

  • Run cross-channel sales analytics.
  • Avoid overselling, delivery delays, and backlog orders.
  • Maintain optimal inventory levels.
  • Minimize supply chain disruptions.

The BigCommerce integration provides ready-to-use interfaces for ERP systems such as Microsoft Dynamics AX, MRPeasy, and Arizon Digital. However, for SAP (Systems, Applications, and Products) integration, BigCommerce currently does not provide coverage. Integrating BigCommerce with SAP allows you to monitor e-commerce performance alongside other sales channels, providing a unified view and simultaneous management of product data, inventory, pricing, orders, delivery, and customers in one place.

CRM System Integrations

A CRM system is an essential component of your business infrastructure, and integrating it with your BigCommerce store brings numerous benefits. The BigCommerce integration allows you to gather customer data from various sources such as in-store, in-app, and marketplace purchases, creating a consolidated view of customer information.

Retail leaders recognize the importance of having a unified customer view across the organization, with three-quarters of them emphasizing its significance in delivering exceptional customer service.

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Integrating your CRM with BigCommerce allows for the consolidation of customer data from various purchase channels, delivering a unified view of customer information. This integration enables better identification of cross-selling and upselling opportunities, personalized loyalty marketing, deeper analysis of the customer journey, and consolidated customer behavior analytics. It’s a critical step in providing outstanding customer service and enhancing your business’s performance.

Salesforce and Zoho are popular CRM systems that offer pre-made connectors specifically designed for integration with BigCommerce, streamlining the implementation process.

By combining your CRM system and BigCommerce integration, you enhance your ability to understand and engage with your customers effectively, resulting in improved customer satisfaction, increased sales opportunities, and long-term business success.

3PL Integrations

With ongoing supply chain disruptions, rising logistics costs, and increasing customer expectations, enterprises are seeking ways to diversify their storage and delivery methods. For instance, fast shipping has become crucial to consumers, with a significant percentage willing to pay extra for same-day or 1-2 day shipping. This is where third-party logistics (3PL) providers come into play.

3PLs assist retailers in managing order fulfillment and last-mile logistics. Integrating your preferred 3PL app with your BigCommerce store streamlines operations and reduces manual work. By doing so, the provider automatically receives customer details for the specific region immediately after an order is placed. 

The BigCommerce integration enables you to offer same-day or next-day deliveries and effectively handle returns and exchanges locally. While BigCommerce offers pre-made connectors for popular 3PL companies, it’s worth noting that these connectors primarily cater to US-based providers.

POS Integration

Understanding the shopping habits of your customers through point of sale (POS) data is valuable. Surprisingly, only 35% of retailers consider the impact of omnichannel sales when making store decisions, while 65% of retailers focus solely on brick-and-mortar performance.

Gaining a clear understanding of how online and offline sales work together allows you to create a consistent omnichannel experience. Additionally, you can explore innovative options such as buy-online-pick-up-in-store (BOPIS) or offer competitive buy-now, pay-later schemes at the point of sale.

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BigCommerce integration with a POS system provides several advantages:

  1. Syncing the catalog between your web, mobile, and brick-and-mortar stores ensures consistency across channels.
  2. Real-time automatic inventory updates prevent overselling and stockouts.
  3. You can offer cross-channel loyalty programs, discounts, and promotions to enhance customer engagement.
  4. Analyzing how customers shop both online and offline provides insights for better decision-making.
  5. Leveraging real-time data enables constant improvement of the customer experience.

By integrating BigCommerce with a POS system, you can optimize your operations, deliver a seamless shopping experience, and leverage data-driven insights to drive business growth.

Custom Marketing Integrations

Harnessing the data collected from your online store can significantly enhance your marketing campaigns. Therefore, it is essential to establish a data pipeline to channel your e-commerce data into your preferred tools.

By combining data and tools, you gain the ability to create personalized advertisements, strategize marketing campaigns, and determine the most suitable customer segments to target with promotions and discounts, optimizing timing for maximum impact.

The BigCommerce integration offers support for various marketing integrations, including:

  • Social marketing integrations: These enable you to curate user-generated content (UGC), implement shoppable posts, and incorporate social media widgets into your marketing efforts.
  • Email marketing integrations: With these integrations, you can execute upsell, cross-sell, and seasonal promotional campaigns targeting different audience segments via email.
  • Marketing automation tools: These tools expedite and streamline repetitive marketing tasks like lead prioritization, prospecting, and follow-ups, enhancing efficiency and effectiveness.
  • A wide range of other digital marketing tools: They supports various tools for search engine optimization (SEO), management of paid advertising campaigns, conversion rate optimization (CRO), and more.

Conclusion

BigCommerce integration into your business brings numerous benefits, including improved customer experiences, streamlined operations, optimized inventory management, and increased revenue. By connecting BigCommerce with essential systems and tools, you can maximize efficiency, enhance your omnichannel capabilities, and propel your business to new heights. Embrace the power of BigCommerce integration and unlock the potential for success in today’s digital landscape. If you have any further questions regarding this information, please feel free to contact us.

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