6 Preparation For Your Online Store For Christmas

How to prepare your Christmas online store? As the day of shopping quickly approaches, most online store owners are already gearing up for the busiest shopping days of the year – Christmas.

The main goal of any online business is to be the first to be accessed when it comes to any products or services that consumers need. And with this in mind, there are a few tips for preparing your sites for the busy rush at Christmas.

Create A Christmas Effect For Your Website

Create A Christmas Effect For Your Website

You can “blow up” the festive atmosphere on your Christmas online store by changing the interface, adding effects, and setting background music. What’s more wonderful is when customers visit your website and see full images of Christmas in the snowy background, listening to joyful Christmas songs.

Customers will see the Christmas atmosphere is coming closer than ever and they also prepare to purchase this festive season. You can design your own banner for Christmas, change the website background with the main colors of this holiday such as red, white, blue, giving customers a warm and happy feeling when “visiting” the website.

Fủthermore, you should also add some Christmas-themed animation effects such as the snowy background or the image of Santa Claus on the flying reindeer car above.

Add A Countdown Timer To Your Website Right Below The Promotional Product

Add A Countdown Timer To Your Website Right Below The Promotional Product

A countdown timer will nudge customers to purchase promotional products. They will feel that they’re in danger of missing their opportunity if they don’t buy quickly. When they see that there are only five or 10 products left or that there are 15 seconds until time runs out, it creates an urgency in them to buy without waiting any longer.

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You can create promotional products with a countdown timer on your Christmas online store! Just embed some code into the page to show the number of promotional products that are still available. This will create some sort of scarcity at your store, where people will be under pressure to buy quickly.

These countdown clocks are commonly placed next to the shopping cart, product, or promotion-pairing so that customers can see how long they have before the offer expires.

Omnichannel Selling

Omnichannel Selling - Christmas online store

Today, retailers are starting to realize the benefits of omnichannel selling. This trend has led retailers to optimize their marketing strategies in order to compete in today’s market.

An omnichannel strategy is a wonderful way for your Christmas online store to simplify the customer experience by working with both offline (brick and mortar stores) and online (websites, blogs, social media accounts) channels.

ConnectPOS provides features that help you manage omnichannel retail to reach out to your customers via physical stores and online channels.

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Increase Advertising On Social Networks

Increase Advertising On Social Networks

Advertising on social networks like Facebook, Instagram, Twitter, Linkedin, or even Snapchat might be a good idea. You can also share your Christmas offers on these platforms. The more people you are able to see your offer the better! And don’t forget to keep an eye on discounts and online store links too.

Brand awareness and traffic are likely to be higher with SEO. You can use these tools to make sure your Christmas online store website ranks high in search results – no matter what type of site it is.

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Moreover, make sure you optimize your ad description and include the keywords relevant to increase your ad rank on Google.

Warm Christmas

Warm Christmas - Christmas online store

In the spirit of giving and generosity, many clients will spend Christmas day doing something good for somebody else. They can shop by your Christmas online store and help a charity. That is the way for you to encourage traffic to your site and gain more brand popularity.

For example, a popular charity in many countries is Habitat for Humanity which is a non-profit building housing project around the world. Your store can send 1$ with every bill from 10$ shoppers purchased online to an orphanage or other charity that helps the needy.

Free Shipping By Santa

Free Shipping By Santa - Christmas online store

One surefire way to boost revenue is with free shipping policies that encourage shoppers into your Christmas online store, eventually spending money at your business to get the item they want.

The Free Shipping By Santa event may offer consumers a way to save money by providing free delivery by Santa Claus when they buy products related to Christmas over $50.

Wrapping Up

If these tips help your Christmas online store well and get a good amount of sales, congratulations, but don’t let that put you off the post-Christmas stage. Stay in touch and try to establish customer relationships to grow your business after that short Christmas season. Let’s make this Christmas a joyful and fulfilling holiday with ConnectPOS!

About the Author

Jenn B.

Jenn B.

ConnectPOS Content Contributor. ConnectPOS - the POS system that interfaces directly with leading eCommerce platforms!

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