Social Commerce

7 Tips To Optimize Your Social Shopping Strategy

Social shopping is also called social commerce, which is the meeting point of social media and eCommerce. According to Statista, 58% of responding US consumers stated they were influenced by social media when making purchasing decisions. With the rights social shopping strategy, customers are willing to make real purchases.

Here are 7 tips on using social media for eCommerce success.

Choose the right platform

There are several social media platforms you can choose from, but first, you have to understand your targeted audience, look for their online behaviors, interests, and preferences. You have to spend a lot of time and effort, to figure out which platform you want to choose for social shopping. Keep an eye on where your competitors are on social media, this will make a huge difference in marketing yourself. Popular options including Facebook, Instagram, TikTok, and Twitter. 

Social platforms

Build community

Social media is filled with tools and information, which can assist you to understand your potential customers. So it’s easy for shop owners to create a community for regular customers. This can be seen from multiple successful Facebook groups. 

At these online communities, you should communicate and have conversations with the customers to offer technical support and introduce new features. Building a relationship with your clients is an excellent way to increase sales and earn customer’s loyalty.

Social communities
Social communities

Moderate customer feedback

A lot of people nowadays share their opinions, reviews, feedback and success stories about the products on social media. It would be very interesting and rewarding, if you acknowledge your customers‘ feedback, by replying to their reviews and comments either good or bad.  Make sure you have allowed notifications on the social network whenever there are new mentions of your store.

Run ads

Targeted ads are trending now, almost every retailer are using these ads to get more visibility and traffic from social media. Being used by billions around the world, social networks are the perfect way to get your product to potential customers. Some businesses even prefer Facebook Ads over Google Ads. 

Instagram Ads
Instagram Ads

Create social games

Social games are used as a significant social shopping strategy to increase the visibility of the brand on social media. If you are intending to reach new customers and advertise your products on websites, you can try creating engaging social games.

Optimize user-generated content

User-generated photos and videos are valuable forms of customer feedback. They are not only used to differentiate your brand’s content but also increases the trust of potential about your business.

Use the right hashtags

Don’t hesitate to use hashtags to increase your online visibility while boosting social shopping. Using hashtags, you can bring in more followers to your posts, which is a very good social media strategy.

Use hashtags
Use hashtags

In conclusion, 

With the evolution in the Internet and eCommerce, retail companies are doing branding strategies by marketing on social media platforms. Consumers are highly influenced by Social media strategy for retail stores, as it’s a simple way to streamline the buying process for customers and increase the efficacy of ads for the brand.

MUST READ:   5 Different Types Of Discount For A Fashion POS

If you have any questions about how to conduct a beneficial social media strategy, don’t hesitate to contact us.

About the Author

Quinn T.

Quinn T.

Quinn T. is an enthusiastic copywriter at ConnectPOS - a leading Point of Sale provider. Focusing on the retail industry, she has researched and followed closely to various technology solutions that support an omnichannel journey.

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