Multi-store online shop: Top 5 issues and solutions Huong Vu October 13, 2023

Multi-store online shop: Top 5 issues and solutions

Multi-store online shop: Top 5 issues and solutions

A multi-stores online shop: do you know what it is? You will learn everything you want to know about managing several eCommerce sites and the network itself in this tutorial, so don’t worry.

The five multi-stores online shop retailing difficulties listed below, along with their remedies, maybe ones you’ve been dealing with.

What is a multi-stores online shop?

A multi-store online shop platform, as the name implies, enables you to open and manage many stores from a single location. By putting all their eggs in one basket, the majority of online firms create their eCommerce website. While a vendor normally finds this method convenient because he only needs to administer one website, this tactic does not work well when different audiences visit the seller’s website.

Let’s use the example of a distributor that runs a B2C (business to customer) store and sells scrubs to numerous clinics and hospitals. He can now construct many storefronts, each for a hospital or clinic, rather than serving all the institutions from a single location. Every one of these stores can have modifications made by the distributor that are unique to each institution.

In addition to the design, he has the ability to make offers that are specific to a certain store while the other stores are unaware of it. By consolidating all of his stores onto a single platform, he has the freedom to do all of this and more. By doing this, he essentially targets international markets, boosts return on investment, and enhances client shopping.

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Top 5 issues and solutions


If treated lightly, connectivity in multi-store shopping becomes a significant challenge. Connecting the HQ (headquarter) server with customers is a difficult task, whether it is a PC (personal computer) system or an online system.

Just a basic dial-up or broadband internet connection will do. Even if internet access is lost, each site can function independently thanks to smart client technology. Whenever communication is reestablished, the data is promptly synced with the headquarters.

Data management

After connectivity, data synchronization presents the second-biggest challenge. In the retail industry, stores operate from various geographical places and times as well. Data must be synced on time in order to be analyzed and handled appropriately. Then, you might ask:

  • How will data sync take place?
  • How long will the synchronization delay be?
  • How will the software make sure there is no data loss?

You can locate a tool that synchronizes data almost instantly. Both fixed IP (Internet Protocol) and internet access are provided. Accordingly, each location integrates its data with the corporate headquarters and vice versa as soon as they have connectivity.

Inventory management

It’s possible to have numerous websites and brands on a single platform, but this does not need that you separate the ways in which you manage your inventory. Centralize all of your inventory information in a single database so that all of your sites can see real-time inventory updates.

If you operate many outlets that sell the same goods, this is really advantageous. You will save time and effort and avoid customer orders for out-of-stock items by having a central database for your inventory.

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It is advised to consolidate your system for order management rather than pushing orders separately from several websites, similar to how you should do with your inventory databases. This implies that you must maintain consistency in your fulfillment, customer service, and shipping procedures across all of your brands and stores.

Cross-store operations

It is crucial for multi-store online shop retailers to provide the same value-added services at each of their locations. For instance, shipping, sales returns, issuing credit notes, and the return or exchange of items. A cross-store tool enables companies to centralize these tasks and provide a superior customer experience.


Receiving daily reports from each of your stores, such as stock and sales statistics, is crucial. because these reports enable managers and business owners to produce consolidated data on chainwide sales performance.

You can get essential knowledge about how and where inventory is distributed from inventory and valuation reports. This will assist you in making quick and important decisions about purchasing and transferring stock.

Contact us for more information on chain multi-store online shop solutions.

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