Starbucks is the leading coffee chain in the world, known not only for its quality but also for the programs created for its customers. This article provides some necessary information about the Starbucks loyalty program that your business can apply.
Overview of Starbucks loyalty program
The Starbucks loyalty program is a symbol of its identity and brand. The structure of this program consists of 2 levels with 2 icon colors: Green and Gold, each level will have separate incentives. For each standard spend, the customer will earn one star. These stars will help the customer receive incentives such as free products or recharge and personalized rewards. This program is constantly being updated, most recently, the Starbucks Rewards app allows users to use it as an in-store digital card. In addition to tracking their points, users can access the menu and order before arriving at the cafe.
This loyalty program has brought many advantages to Starbucks. Calculating accumulated points and announcing available rewards will help Starbucks increase customer interaction and encourage them to repeat purchases. This also helps Starbucks build longer-term relationships with members and as of 2019, up to 16 million active loyalty program members with the brand. Since then, the Starbucks brand has expanded in size and is favored by most coffee lovers.
How Starbucks became #1 in customer loyalty with its rewards program
Points can be earned at non-Starbucks locations and mobile integrations
Customers can earn and accumulate points based on purchases of products at Starbucks stores, but Starbucks also links with other grocery stores to sell its packaged coffee products. Therefore, members who buy Starbucks products at other stores also accumulate points. This incentivizes the coffee house’s customers to shop in more channels and benefits their affiliated retailers.
The Starbucks loyalty program has created personalization for its customers by using their data and offering tailored privileges and offers. The coffee chain says many of its purchases are due to personalized promotions. This program provides customers with comfort and relevance so it is always attractive to use and attracts repeat customers.
Starbucks also always creates special events for loyalty program members. Besides, the coffee chain can also send gift cards to friends and other program members through the app. Starbucks loyalists know in advance about new product releases and seasonal products through the events they create.
ConnectPOS is a special tool that supports coffee chains like Starbucks to manage loyalty programs. ConnectPOS is a great tool to help coffee chains record and store information, orders and other programs in the loyalty program. This software also supports using loyalty program settings from your backend with available extensions from reliable providers.
This Starbucks loyalty program is always improved to match social trends and consumer needs. Contact us to get support for your business’s loyalty program.