In today’s digital age, to build an online store, sellers must not only care about the storefront, design, and decoration but also pay attention to attracting customers through the content. By focusing on this factor, it will be easier for sellers to increase traffic and thereby increase sales. They will have to focus on search engine optimization (SEO) methods. In this article, we want to help retailers find the answer to the question “How to optimize my Shopify store for better SEO visibility?”
Overview of Shopify store
Shopify stores are the stores that are opened on this leading eCommerce platform. Retail businesses own it and combines with point-of-sale (POS) integrates solutions with extensive features to further complete omnichannel business, or simply offers customers a seamless and smooth experience.
How to optimize my Shopify store for better SEO visibility
Technical SEO
Technical SEO is the basic type of SEO, which refers to the process of optimizing a website for the crawling and indexing stage. “How to optimize my Shopify store through technical SEO?” is a question the seller will be interested in. Retailers use it to optimize websites by ensuring structure, navigation, and internal linking allow for easy browsing and meta tags are filled in so both search engines and buyers know what the page is about. It is called “technical” because it has nothing to do with the content of the website or its promotion. The main goal of technical SEO is to optimize the infrastructure of a website.
SEO On-page
“How to optimize my Shopify store?” needs to be answered through implementing content optimization within your website, otherwise known as SEO On-page, a method to tell buyers and search engines what your store sells directly. To achieve the goal, on-page factors, including keyword and topic relevance, meta information, images, and a few others, need to be met.
The most important thing is the content of the article. This is the factor that helps keep readers on your website. Therefore, retailers must invest in understanding market trends and useful information, bringing it to articles, and ensuring quality content. Instead of writing many short articles, a long article with enough ideas and properly implemented will bring more effective access. This is also a good opportunity to introduce your products.
SEO Off-page
Off-page SEO is off-site optimization techniques such as customer service and building backlinks. How to optimize my Shopify store with this technique? There are two processes that a seller uses, first building links to his website and then placing SEO backlinks.
When customers research products in your store catalog, you want your store to be one of the top search results. To do this, they need to spend time and effort learning the rules that govern search engines and applying those rules to their site structure and content. Besides, placing a backlink is placing links returned from other websites to bookmark your website. In other words, the more quality backlinks a website has, the higher the probability that the keyword will reach the top. Usually, it must meet quality requirements such as relevance between topics, quality content, attracting traffic, and having a reputable domain.
Conclusion
How to optimize my Shopify store? This is the question many retailers seek. To do this, they need to implement appropriate and flexible SEO techniques. In addition, they need a powerful management tool to support their business processes. If you are looking for a solution for your business, contact us now.
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