How to increase sales on Shopify? Essential technique you need to know Huong Vu September 28, 2023

How to increase sales on Shopify? Essential technique you need to know

How to increase sales on Shopify? Essential technique you need to know

Are you wondering how to increase sales on Shopify and take your e-commerce business to the next level? This article will unveil the top 10 essential techniques that can help you achieve just that. Discover proven strategies to optimize your Shopify store and drive more conversions, taking your business to new heights of success. Get ready to supercharge your sales and watch your online store thrive with these valuable insights!

Top 10 techniques on how to increase sales on Shopify

Improve your navigation

Did you know that 42% of website visitors abandon a site due to poor functionality? The importance of seamless navigation cannot be overstated. Customers who struggle to find what they’re looking for will quickly lose interest and leave your Shopify store. To prevent this, it is crucial to optimize your navigation.

One effective way is ensuring your homepage features a highly visible menu, allowing customers to explore different product categories effortlessly. Shopify offers excellent options for categorizing your products by vendor, product type, or tag. By doing so, you enable shoppers to locate the items they need with ease. Additionally, this categorization can increase sales, as customers are exposed to similar products they might be interested in purchasing.

Better define your target audience

It might be time to refine your target audience to boost your sales. If your current audience is too niche or your marketing efforts attract the wrong crowd, pausing to redefine your target audience is essential. By doing this, you can identify the right audience and strategize on how to attract them to your store.

Begin by creating a clear picture of your ideal customers. Delve into their demographics, including gender, age, location, and income level. Understanding their interests, hobbies, and pain points will further assist you in honing your approach. Being as specific as possible in defining your target audience will lead to a better understanding of whom you’re trying to appeal to with your products and services.

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Optimize your online store for mobile

With a growing number of users accessing the internet via mobile devices, ensuring your Shopify store is mobile-friendly is critical for increasing sales. Here’s how to increase sales on Shopify by optimizing for mobile:

  • Responsive Design: Use a responsive theme that adapts to different screen sizes, ensuring your website looks great on smartphones and tablets.
  • Fast Load Times: Optimize images and minimize server response time to reduce loading speed, as mobile users are more likely to abandon slow-loading websites.
  • Simplified Checkout Process: Streamline the checkout process to minimize the number of steps and input fields, making it easy for customers to complete their purchases on mobile devices.
  • Mobile Payment Options: Offer popular mobile payment methods like Apple Pay and Google Pay, which provide a convenient and secure checkout experience.
  • Testing on Various Devices: Regularly test your website on different mobile devices to ensure consistent performance and user experience across various platforms.

Remove mandatory user sign-in

How to increase sales on Shopify by improving the user experience? It involves removing the requirement for mandatory user sign-in. Requiring visitors to create an account before purchasing can be a significant deterrent, leading to cart abandonment and lost sales. 

Instead, offer a guest checkout option allowing customers to complete their purchase without creating an account. You can still provide the option for users to sign up voluntarily by highlighting the benefits of doing so, such as order tracking or exclusive offers.

Build brand trust

Customers are strongly inclined to buy from stores they can authenticate and trust. In addition, online reviews and testimonials from previous customers play a crucial role in establishing confidence in the brand and assuring potential buyers that they are not being deceived. 

According to Deloitte data, a significant 81 percent of people make it a point to read reviews and check ratings before making a purchase decision. Building customer trust is crucial for increasing sales and fostering long-term relationships. Here are some strategies to build brand trust in your Shopify store:

  • Customer Reviews and Testimonials: Display genuine customer reviews and testimonials prominently on your product pages to showcase positive experiences from previous buyers.
  • Trust Seals and Certifications: Display trust seals, SSL certificates, or security badges to assure customers that their personal and financial information is safe and secure.
  • Clear Contact Information: Provide multiple channels for customers to contact you, including email, phone, and live chat, to demonstrate that you can readily assist them.
  • Transparent Policies: Clearly outline your shipping, return, and refund policies so customers feel confident and informed about their purchase decisions.
  • Social Proof: Showcase social media followers, likes, and shares to exhibit a strong social presence and credibility.
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Ensure high-quality product pages

To turn visitors into buyers, your product pages must be optimized. Here are some tips on how to increase sales on Shopify by creating high-quality product pages:

  • High-Resolution Images: Use professional, high-resolution images that showcase your products from multiple angles, giving customers a clear view of what they’re buying.
  • Detailed Product Descriptions: Provide comprehensive and accurate product descriptions that highlight each item’s features, benefits, and specifications.
  • Customer-Focused Content: Focus on how your products can solve customers’ problems or fulfill their needs, emphasizing the value they will gain from the purchase.
  • Clear Call-to-Action (CTA): Place a prominent and persuasive CTA button, such as “Add to Cart” or “Buy Now,” to encourage customers to take action.
  • Product Reviews and Ratings: Incorporate product reviews and ratings to build credibility and help potential buyers make informed decisions.

Focus on your main selling points

Identify your products’ unique selling points (USPs) and prominently feature them throughout your Shopify store. Emphasize what sets your products apart from the competition and why customers should choose your store. Whether it’s premium quality, eco-friendliness, exceptional customer service, or competitive pricing, clearly communicate these selling points in your product descriptions, banners, and marketing materials.

Optimize your product pages

Your product pages play a critical role in convincing potential customers to purchase. By optimizing them, you can improve the chances of converting visitors into buyers. Here’s how to do it:

  • High-Quality Images: Clear and visually appealing images can instill confidence in customers.
  • Compelling Product Descriptions: Write persuasive and informative descriptions highlighting your product’s unique selling points and benefits. 
  • Customer Reviews and Testimonials: Display genuine customer reviews and testimonials to build trust and provide social proof. Positive feedback from previous buyers can influence potential customers positively.
  • Clear Call-to-Action (CTA): Place prominent and visually appealing CTA buttons to guide visitors toward making a purchase.
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Offer free shipping

Free shipping is a powerful incentive to motivate customers to complete their purchases and increase sales. Here are ways to increase sales on Shopify effectively by free shipping:

  • Minimum Order Threshold: Offer free shipping on orders that meet a minimum purchase amount. This encourages customers to add more items to their cart to qualify for free shipping.
  • Limited-Time Promotions: Run time-limited free shipping promotions during peak shopping seasons, holidays, or special events to create a sense of urgency and drive sales.
  • Free Shipping Pop-ups: Display pop-up notifications or banners on your website, notifying visitors about the free shipping offer to capture their attention.
  • Shipping Subscriptions: Consider offering a subscription service that provides free or discounted shipping for a fixed period in exchange for a fee.

Attract customers with content marketing

Content marketing is a valuable strategy for attracting and engaging customers. You can build brand awareness and loyalty by providing valuable and relevant content. Here’s how to increase sales on Shopify by utilizing content marketing effectively:

  • Blogging: Create a blog on your Shopify store and regularly publish informative and engaging articles related to your products, industry, or niche. This can help establish your authority and attract organic traffic from search engines.
  • Social Media Marketing: Utilize social media platforms to share compelling content, including product updates, behind-the-scenes stories, customer testimonials, and helpful tips.
  • Video Marketing: Create product videos, tutorials, or explainer videos to showcase your products and demonstrate their benefits to potential customers.
  • Email Marketing: Build an email list and send out newsletters with exclusive content, promotions, and product recommendations to keep customers engaged and encourage repeat purchases.


Implementing the top 10 essential techniques to increase sales on Shopify can significantly impact the success of your e-commerce venture. By incorporating these techniques into your Shopify store, you’ll be better equipped to attract more customers, boost sales, and ultimately achieve your business goals. So, take action today and watch your Shopify store flourish as you unlock its full potential for growth and profitability.  If you want to know more about this information, please get in touch with us.

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