Brick and mortar vs eCommerce: Which is best for startup? Huong Vu September 28, 2023

Brick and mortar vs eCommerce: Which is best for startup?

Brick and mortar vs eCommerce: Which is best for startup?

While online shopping has been around for years, the preference for brick-and-mortar stores remained strong. Now, with the changing landscape, aspiring entrepreneurs face a choice: launch an online eCommerce store or open a traditional shop – brick and mortar vs eCommerce.

Determining profitability requires considering market trends, target audience, and available resources. Careful research and a well-defined strategy will guide the decision toward success.

Brick-and-Mortar Stores


One significant benefit of traditional shopping is the opportunity for consumers to personally interact with products and assess their quality before buying. This is particularly crucial for perishable items that require freshness verification. 

Customers often feel more at ease entering a physical store and directly engaging with sales representatives to inquire about products. 

Moreover, traditional shopping offers the advantage of immediate gratification, eliminating the need to wait for shipping or incur additional costs. In certain aspects, traditional shopping proves more convenient than online shopping.


Opening a traditional store undoubtedly entails significant upfront costs, often amounting to hundreds of thousands of dollars. While obtaining a loan is an option, it can result in unnecessary debt burdens. 

Furthermore, operating a brick-and-mortar store typically requires hiring employees, especially for larger establishments with multiple departments. 

Consequently, this business model is better suited for those with the financial means to cover the expenses of physical setup, but it may pose challenges for others.

Online Store

Online shopping has emerged as the preferred choice for purchasing various products, including jewelry, clothing, and even perishable items. The appeal of ordering products online and having them conveniently delivered to one’s doorstep is undeniable.

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Consider the following reasons to launch an online store:

1. Access to a broader audience: With an online store, you can effortlessly market your products and services to a wider customer base, without being constrained by geographical limitations.

2. Growing demand and convenience: Online shopping is in high demand due to its unparalleled convenience and time-saving nature, catering to the needs of today’s customers.

3. Minimal capital requirements: Setting up an eCommerce store eliminates the need for substantial capital investment typically associated with physical store setups, reducing upfront costs.

4. High potential for growth and profitability: The online market presents significant opportunities for business expansion and increased earnings, fueled by the expanding customer base and the flexibility of online commerce.

Brick and Mortar vs eCommerce: Which is Best for a Startup?

Both brick-and-mortar and eCommerce stores offer avenues to build a thriving business. However, for aspiring entrepreneurs just starting out, an online store presents an attractive option due to its minimal capital requirements. 

Launching an online store allows you to establish your brand, test the market, and generate revenue without the significant upfront costs associated with physical store setups.

With an online store, you can leverage the power of eCommerce to reach a wider audience, irrespective of geographical constraints. This scalability and accessibility provide an ideal platform to build your customer base, refine your products or services, and establish a strong online presence.

As your business grows and gains momentum, you may consider expanding your operations by investing in a brick-and-mortar store. By doing so, you can tap into the advantages of a physical presence, such as in-person interactions with customers, creating a local community, and offering a unique shopping experience. 

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In Conclusion,

Strategically combining the strengths of brick and mortar vs eCommerce platforms allows you to maximize your business potential. Starting with an online store helps you establish a solid foundation while minimizing initial capital requirements. As your business thrives, branching out into a physical store grants you the opportunity to further enhance your brand, deepen customer connections, and expand your reach on a local level.

Contabrick and mortar vs ecommercect us today to learn more about this process and equip you with vital solutions like POS systems (point of sale) and eCommerce integration.

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