WooCommerce is one of the most famous eCommerce platforms that powers over 3.8 million websites worldwide, including many industry-leading brands. In this article today, we will discuss some of the most popular WooCommerce customers and their omnichannel business examples.
These brands have utilized all the great features of WooCommerce to develop their own website and have had great achievements ever since. Apart from WooCommerce, these big names have been very proactive in updating new retail trends. The most outstanding act which helps them see the boost in online revenues is omnichannel, a cross-channel method that syncs every point of contact to one central system.
Among the WooCommerce customers, Home Depot is the world’s leading in building materials and home improvement products. Its headquarters is located in Atlanta, Georgia. The company’s net worth is $110.2 billion with up to 415,000 employees, according to Forbes.
Home Depot reported an eCommerce revenue of $4.7 billion in 2016, an increase of 25% year-over-year thanks to its omnichannel supply chain strategy. Online sales are said to be facilitated via the company’s bricks and mortar store. In particular, around 40% of its digital sales are fulfilled by physical stores.
In the store, customers are offered options such as BOPIS (buy online pickup in-store) and BORIS (buy online return to store), or buy online and ship to store. In 2016, the brand planned to further expand its omnichannel business by providing BODFS (buy online delivery from store), which will entitle retailers to fulfill online orders directly from stores – a strategy that enables an express two-hour delivery to shoppers.
One of the most elite WooCommerce customers is United Parcel Service, shortened as UPS, an American multinational package delivery. The company offers logistics services such as transportation, distribution, ground freight, ocean freight, etc. The company’s net worth is $74.8 billion with around 495,000 employees. Similar to Home Depot, UPS also has its headquarters in Atlanta, Georgia.
UPS is doing a great job in executing its omnichannel business. Once realizing that there is a demand to ship a purchase to a nearby brick-and-mortar location for online shoppers to pick up, the company had developed the UPS Access Point which allows retailers and brands to deliver it to a physical store instead of the customers’ houses.
Apart from an in-store pickup, the UPS Access Point network, with 26,000 locations around the world, also enables buyers to receive a package at an alternative location with extended hours.
Yelp is an online database of user-generated reviews of local businesses. It provides reviews on restaurants, boutiques and salons, dentists, etc. The company was founded in 2004 by former PayPal employee Jeremy Stoppelman and Russ Simmons and its headquarters is in San Francisco, California.
With the pandemic happening in 2020, a large amount of Yelp users (restaurants, barbers, salons) have to shut down their stores or move online to ensure social distancing, which negatively impacts their revenues. Understanding this problem, Yelp has adopted an omnichannel strategy with an advanced feature.
Businesses now can post information about their opening hours, virtual classes, tutorials, consultations on Yelp where customers can sign up directly. In this way, the owners can control the number of people coming into their stores at once to avoid the spread of COVID-19 while being able to maintain their operation and earn revenues. With Yelp omnichannel business, it saves stores from being shut down or even going bankrupt!
Through this article, we have discussed several WooCommerce customers and their omnichannel business. Please feel free to contact us if you have any further questions!
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