experiential retail

What You Need To Know About Experiential Retail

As the world is spinning so fast with technology and advancements, people are accustomed invariably. With the lightning speed of the Internet, marketing has changed unconditionally, which is more inclined towards Experiential Retail. It’s more like a qualitative world where experience matters the most. 

What Is Experiential Retail?

Experiential retail is a type of retail marketing, providing customers with a more engaging experience towards products to create memories instead of selling. 

In today’s on-demand economy, experiential retail accommodates very well with the customers. Unlike traditional retail stores, here you are offered many brainstorming approaches, to build trust and engagement with customers.

How To Start Experiential Retail?

Be intuitive and spontaneous

Customers look for more simple and good quality products.  As a retailer, we have to fulfil what consumers are looking for by being more intuitive and approachable. Being quick and convenient, it takes fewer customers time to explore their options.

Prioritize customer engagement

This is necessary to navigate customers’ product choices to enhance the overall experience, or else it’s similar to online shopping without much engagement. Experiential retails help to have a qualitative interaction with knowledgeable and reliable associates who treat them fairly and build an incredible response.

Stimulate customers senses

The retailer makes a huge difference in the lives of shoppers, who feel a sense of pride when shopping there. The brick-and-mortar stores engage all the five senses in a great way to forge emotional connections with customers through personalised, engaging experiences. It intensifies you to explore and make a purchasing decision with excitement.

Maximize in-store potential

The exterior and interior of the experiential retail store are exciting and appealing, which results in customers spending most of the time there. The world is getting fancy and it’s necessary to visually stimulate and aesthetically please customers to invite them, not just for Instagram pictures but share a unique experience and get inspired.

Address customer needs

With evergreen technology and more and more omnichannel retail, it’s possible to have a unified seamless shopping experience across all the channels as they know customers preferences. As customers crave guidance to their purchase, innovative point-of-sale attributes a lot to customer experience and sales.

Personalize customer expectations

Defying customer expectations and addressing their needs is the core of this rising trend. Experiential retail stores adapt offering more services to build a long-term relationship. They provide associates who can understand their specific needs and reward them based on their loyalty.

Examples of experiential retail 

Avengers S.T.A.T.I.O.N 

It is an immersive exhibit that features the fastest-growing movie real-life props and interactive display, delivering an in-person experience to people.

experiential retail avengers

Farfetch

It is an e-commerce portal for luxury boutiques, combined with technology and fashion to provide exclusive in-store experiences.

Farfetch store experiential retail

Huda Beauty 

It is one of the world’s fastest-growing beauty brands. Recently they ran a pop-up retail experience in the Centre Garden, London; to launch a new product range and reach new customers.

Huda popup store

Audi VR showroom  

It is one of the famous car brands, they are aware that the showroom experience is essential for building brand loyalty. To show off their vehicles in a personalised way they offered potential customers a VR experience. 

Audi VR showroom

In conclusion,

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With just a click of a button, you can purchase whatever you want, whenever you want, all thanks to technology. As of now, retail stores are giving customers more unique and better knowledge to meet their expectations. Therefore, experience has become the key maker.

If you’re looking for a way to create an omnichannel experience for your customers, from that launching your vision of experiential retail, take a look at ConnectPOS. With us, you can enjoy a seamless shopping journey cross-platform easily.

Contact us now for more information. 

About the Author

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Quinn T.

Quinn T. is an enthusiastic copywriter at ConnectPOS - a leading Point of Sale provider. Focusing on the retail industry, she has researched and followed closely to various technology solutions that support an omnichannel journey.

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