In this day and age, we are witnessing the continuous development of social networking platforms. Therefore, as a retailer, you need to understand retail social and how to apply it to amplify your brand.
It is possible to enhance the brand’s social media presence through several online tools available. But, it is essential to develop social retailing tactics to increase conversions and drive sales.
This article will help you answer the question “What is social retail?” and offers you a social media campaign strategy. So, let’s read on!
What Is Social Retail?
Simply put, social retail refers to the use of social media to interact with buyers. As a result, you can sell on both physical and digital channels simultaneously. Once buyers share products that are right for them on social media platforms, such as Instagram and Facebook, they are rewarded.
Through utilizing social media, your retail business can allow buyers the opportunity to see real buyers with your products rather than models in pictures. In other words, social media allows you to provide “social proof” in addition to your officially-produced advertising content. As a result, potential buyers will see that your business is trustworthy.
How effective is it? The fact of the matter is that nearly 75% of buyers use social media to help them make purchasing decisions.
How To Develop a Retail Social Media Campaign Strategy
By now, you should know “What is social retail?”. So, how can your retail business get the most out of this solution to increase conversions and drive revenue?
Just follow these basic steps:
Step 1: Create an official hashtag for your retail
Step 2: Run hashtag campaigns
Step 3: Improve product based on buyer feedback. This makes buyers feel that their opinions are respected.
Step 4: Create photographable or share-worthy backdrops in the retail environment to encourage customer in-store posting.
Step 5: Showcase buyer content on social walls both online and in-store.
Besides applying a social retail campaign, your retail business also needs to create an omnichannel shopping experience to enhance customers’ shopping experience. To do that, you should use a trusted Point of Sale (POS) system, such as CPOS.
What are Social Walls?
A social wall is a collection of buyers’ social media posts from various social media platforms. These usually include your own content, but sometimes they are buyer-generated content.
All your social media information is aggregated and presented in one place on your social wall. Besides, you can personalize your social wall to highlight hashtags as well as specific topics. It will benefit retailers running a social media campaign to highlight products, introduce new products, or promote sales.
Your social wall can be displayed at an event, in a store, or at a business. It allows you to combine consumer influence on social media and in-store. For instance, you can share the shopping experience in the physical store by posting photos of your employees and customers directly to your social platforms and vice versa.
In general, you don’t have to use social media just to attract customers online. Instead, you can provide online shopping experiences for customers visiting your physical retail store through social walls and vice versa. In other words, it gives you the perfect combination of physical and social proof. For more business insights, contact us right now!