What Is Commercetools? ConnectPOS Content Creator September 6, 2023

What Is Commercetools?

What Is Commercetools?

E-commerce has been a bright spot among retail sales channels during the COVID-19 pandemic as shoppers have become more reliant on digital transactions. To help large businesses sell to customers online, a German company has built a set of tools that vigorously power e-commerce sales and related functions. That new wave is Commercetools. Let’s dive in and get to know more about this amazing platform!

What is Commercetools?

Commercetools is a cloud-based headless commerce platform that enables next-generation B2C (Business-to-Consumer) and B2B (Business-to-Business) for businesses of any size. It is built on modern MACH principles (Microservice-based, API-first, Cloud-native, and Headless), which allow you to customize and extend your commerce solution according to your specific needs and preferences. 

Commerce tools provides a comprehensive set of commerce features and functionality, for example, catalog management, unified cart, order management, machine learning, merchant center, and developer tooling. You can also integrate with various frontends and third-party applications using its powerful and well-documented APIs. 

In the landscape of integration solutions designed to streamline operations and optimize infrastructure, ConnectPOS emerges as a unique and pivotal player. Among the array of integration options available, it stands out as the sole POS system capable of direct integration with Commercetools. This compatibility is further fortified by ConnectPOS’s alignment with the MACH principles, making it an ideal choice for enterprises seeking superior growth while leveraging Commercetools. With its seamless connectivity, ConnectPOS empowers businesses to unlock the full potential of their operations, setting the stage for a new era of efficiency and scalability.

This platform is trusted by more than 250 users around the world and has been recognized as a leader in digital commerce by Gartner and IDC. With commerce tools, you can create amazing customer experiences across all digital touchpoints and channels.

How does it work?

Commercetools is a headless commerce platform that allows you to create and manage your online store without being tied to a specific frontend or backend system. We hope you know that the headless commerce system can separate the front end and the back end of an eCommerce store. The front end is the customer-facing part, where shoppers interact. The back end consists of the entire business logic, such as processing payments and sending emails. The two parts communicate through individual APIs, which can operate on top of a microservice.

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By using a headless commerce platform, you can have more flexibility and control over your online store. You can choose any frontend technology that suits your needs, for instance, web, mobile, voice, or social media. You may also customize your back-end functionality and integrate it with any third-party software or service that you want. This way, you can deliver a consistent and personalized shopping experience across multiple channels and devices. 

It’s safe to state that Commerce tools is one of the best headless commerce platforms in the market. It offers a flexible API that enables businesses to engage with their consumers through mobile apps,, business websites, AR (augmented reality)/VR (virtual reality) social networks, and many more. Thus, the implementation and hosting of your online store are under your control. Its cloud-native platform scales automatically and securely with your business growth. With Commercetools, you can build your online store faster and easier than ever before.

Why do retailers choose Commercetools?


With commerce tools, you are independent of the monolithic program that prescribes how a front end should be organized. You don’t have to stick to a specific templating system, train your staff to follow the exact rules laid by the software vendor. Users can then fully control what happens in the front end and shape your brand recognition without adhering to a templated layout, which certainly doesn’t make your website and app stand out from the crowd.

In alignment with Commercetools’ versatile capabilities, ConnectPOS offers an expansive realm of customization. This pivotal feature empowers retailers to tailor-made their solutions that perfectly align with industry unique needs and ever-evolving market dynamics. This adaptability not only ensures seamless integration with Commercetools but also positions retailers to scale up effectively

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Regarding user interaction, you can experiment without the risk of endangering the entire ecosystem. For instance, if a test needs to be done in specific parts of commerce websites, some errors might occur in the process but won’t affect the backend operations. On the other hand, with traditional commerce solutions, you will have to modify both frontend and backend code, which sometimes requires shutting down the entire application for maintenance. This ultimately helps you effectively save your development costs.

Not only giving the independence for merchants, ConnectPOS extends the same freedom to in-store customers by enabling them to interact with the ConnectPOS system using their own mobile devices. Through the innovative Self-Service POS and PWA Consumer App, customers gain access to self-checkout options. This means they can effortlessly add products to their wishlist, opt for convenient “buy online, pickup in-store” arrangements, or make payments from wherever they are. In essence, ConnectPOS places the power of choice in the hands of both retailers and their customers, creating a harmonious shopping experience that’s convenient, flexible, and fully tailored to their preferences.


Usually, the front end and back end are individually scaled. As they are loosely coupled, the backend will not be affected even if the frontend receives a huge amount of traffic. As a result, the software helps businesses change and grow in order to meet their upcoming demand. 

This is precisely why Commercetools and ConnectPOS form the ultimate solution for enterprises aspiring to broaden their global presence. Leveraging a cloud-based, microservices architecture, ConnectPOS stands as a strategic partner in assisting enterprises to seamlessly localize their operations when venturing into new international markets. This includes configuring language preferences, adapting to diverse payment gateways, managing tax requirements, and customizing receipt options. By offering this level of flexibility and adaptability, ConnectPOS ensures that enterprises can confidently scale their operations worldwide, meeting the unique needs and expectations of customers across different regions.


Having the freedom to experiment yourself, you can implement new user interfaces faster without having to install and maintain full-stack software. Development becomes much more efficient since teams can work in parallel. Due to its decoupled nature, changes can be made to the UI without having to test the core logic in the backend. By using Commercetools, you’ll be able to save more time and optimize the developing process.

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The user interface (UI) in ConnectPOS offers a significant advantage to merchants. Its user-friendly design not only minimizes the risk of cashier errors but also accelerates customer service, reducing waiting times. Particularly during peak seasons like holidays, the capability to swiftly modify the customer’s second screen proves to be an added bonus, enhancing the customer experience and driving more sales. Additionally, for merchants who have invested in AI characters, ConnectPOS provides an avenue to leverage this technology to promote their brand and explore innovative approaches to engage and captivate customers, ultimately increasing their business’s appeal and success.

Touchpoint addition

With headless commerce, multiple frontends connect to only an API and an underlying system. This means that if you want to add new touchpoints, you won’t need to maintain any software at all. Retailers can then expand their business size and seize great opportunities.

By ensuring a unified customer experience across various touchpoints, Commercetools and ConnectPOS empowers companies to offer true omnichannel shopping, efficiently manage inventory, streamline operations, and tap into the power of personalization. This integration centralizes customer data, facilitating data-driven decisions and comprehensive insights. It also fosters scalability and sets businesses on a path to enhanced customer satisfaction, loyalty, and success in an increasingly competitive retail landscape.

Final thoughts

Brands and retailers are sure to experience great benefits from a headless commerce platform like commercetools. No matter what your business model is, commercetools has got you covered. Get ready to see the unlimited capabilities of this platform in the e-commerce world!

ConnectPOS is among the world’s best cloud POS systems that businesses can ask for. Integrated with multiple e-commerce platforms, our POS software offers a seamless omnichannel experience so that your customers can shop happily and conveniently. Feel free to contact us for more information!

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