In this technology-driven world we’re living in, technology is developing and growing at a rapid pace. Recently, headless commerce has been disrupting the way business owners and operators build their business management systems. In today’s article, we’ll reveal the top headless commerce platforms to transform your business in 2023.
Headless commerce common use cases
Before jumping right into the best headless commerce platforms in the market, business owners and operators like you need to get familiar with some types of headless commerce solutions first:
- Content management system (CMS): A headless CMS is a system with a back end only where content is defined, added, edited, and removed. The content includes pages, navigation, store settings, blog posts, API permissions, etc.
- Headless storefront: A storefront for headless commerce is a complete web storefront that’s independent of the e-commerce platform, as well as any other back-end applications. For a better UX delivered to customers, most headless storefronts adopt Progressive Web Apps (PWA).
- Digital experience platform (DXP): A DXP is a type of software that facilitates a fast, seamless digitalization process and helps enhance the customer experience for companies. Combining a DXP with the headless approach results in the creation of rich, engaging experiences for audiences across channels.
- E-commerce platform: Headless e-commerce platforms are basically e-commerce platforms that offer headless commerce solutions. As your back-end infrastructure and front-end design are completely separate, business owners and operators like you can freely utilize the front-end or CMS solutions of your choice for your content publication.
Top headless commerce platforms to consider in 2023
Commercetools is a technology company that offers a cloud-native headless e-commerce platform for next-generation B2C and B2B commerce. It is one of the top headless commerce platforms favored by retailers thanks to its leading-edge API approach. With that, businesses are capable of fostering their brand awareness efficiently by helping create innovative experiences across many digital touchpoints. Additionally, Commercetools’s POS integration with leading POS solution providers like ConnectPOS helps retailers ensure seamlessness in their customer experience. Since its establishment in 2006, Commercetools has been trusted by more than 250 businesses around the world.
Shopify Plus is among the headless commerce platforms that offer you all the proper tools you need to ensure the omnichannel experience across all your touchpoints. It’s so convenient that you can custom your storefronts to your liking, then plug in all business tools and systems to the Shopify Plus engine. While the traditional Shopify works best for businesses of small to medium size, the newer Shopify Plus targets large enterprises. The core services are quite the same, however, the workload that Shopify Plus can handle is much larger.
Ecwid is a popular headless e-commerce platform that lets you sell on multiple channels like static WordPress sites, Instagram, Facebook, Google Shopping, Amazon, and eBay. Additionally, the integration of Ecwid and POS systems with a dedicated mobile app enables business owners and operators like you to conveniently monitor and manage your in-store activities anywhere, any time, and on any device. If you’re operating a small or medium retail business and wish to quickly sell on any website without the need for a professional developer, you might want to take a closer look at Ecwid.
Contentful is a CMS that allows businesses to create, manage, and distribute content to any channel depending on their unique needs and demands. Considered to be one of the best headless commerce platforms in 2021, unlike traditional CMS, Contentful offers your team the freedom to create your content model. Content creators can build their own pages and update content as you develop. There are many channels for you to deliver your content, including websites, mobile apps (iOS, Android, and Windows), or any other platform like Google Glass.
Bloomreach is a DXP that fits perfectly for large, enterprise retailers who are looking for a robust headless e-commerce CMS solution. The company offers a microservice, headless architecture, and APIs intending to minimize IT complexity in delivering an optimal experience throughout the customer journey. If you are running a complete omnichannel business, Bloomreach’s headless commerce platform is definitely worth your time and effort in further investigating.
Vue Storefront is an open-source, headless progressive web app (PWA) for e-commerce businesses. It benefits from the user experience of both a native app and a mobile page as it requires less time to load and less frequent updates. That’s why stores with PWA can operate frictionlessly, no matter if it is based on a web page or a native app. Even better, Vue Storefront’s hundreds of community modules are available and ready for business owners and operators to utilize. With that, businesses can enrich and upgrade their digital store appearance as they develop. All in all, Vue Storefront totally deserves a position in the list of worthwhile headless commerce platforms in 2021.
Headless commerce platforms are booming, and more and more businesses have adopted this technology to upgrade their operating systems for maximum efficiency. We hope that with today’s article, business owners and operators like you can see your match-in-heaven headless commerce solutions. If you wish to get more information about headless commerce, kindly refer to the article Brands adopting headless technology. We, ConnectPOS, promise to provide you with everything you need on the way to your business success. Contact us for any further questions and assistance!