The rapid migration and development of major cities led to an increase in the number of department stores. Many questions arise as to what department store definition is. Is it different from a shopping mall? In this article, the department store definition will be clarified.
What is a department store?
A Department store definition refers to a type of large store that offers a wide range of products such as men’s and women’s clothing, accessories, children’s toys, home furniture, and more. Department stores are usually located in malls and are divided into separate areas that sell different product lines. The product catalog sold at department stores is often incomplete like in supermarkets, it usually does not sell fast-moving consumer goods (FMCG) such as soaps, shampoos, etc. Besides, department stores often sell retail products from mid-range to high-end such as watches and clothes.
Features of Departmental Store
Department stores often share some features. First of all, the department store definition can be thought of as a large establishment. A department store is made up of many areas and therefore its size is usually larger than other stores. These stores, in addition, are owned by large business chains that are often larger than independent stores.
Department stores are usually centrally located. These are locations that are quite expensive and have a high concentration of passersby or high population density. This makes these stores accessible to a large number of consumers living in the area.
Another feature of a department store as its name suggests is its many departments. A department store is defined as providing an end-to-end shopping service or it can be used as a means to purchase all kinds of goods. Therefore, these products are divided by departments so that consumers can easily identify the products they want to buy.
Types of Departmental Stores
There are many types of department stores. Discount department stores are usually retail chains that offer products at below-market prices. They offer a wide range of sections and discounts when buying a large number.
Off-price stores are department stores owned by a product brand. In these stores, consumers have the right to buy products at the same price as if they were buying directly from the manufacturer.
Outlet stores are department stores that offer products under a single brand and often have a large number of branded items but at cheaper prices.
A category-specific store is a store based on a large category of items such as food and groceries, or the needs of young children, etc. Consumers can find all products related to that category in the store without any other category.
A warehouse store is a type of large department store that acts as a warehouse for various brands. These stores stock large quantities of products and also sell them in bulk.
Why do department stores attract so many customers?
Department stores usually attract many customers. There are some reasons for this phenomenon. Firstly, it provides excellent service along with attractive promotional campaigns. This directly hits the customer psychology because they always want the best service, at the most reasonable price.
One thing that makes it so appealing to customers by the department store definition is the direct interaction, thereby connecting with customers, making them feel privileged and respected, so, the rate of return and loyalty to the store will increase. In particular, department stores always have modern technology to make the shopping experience more unique, so customers often prefer to shop here.
Above is the department store definition and some information related to the department store. If you need assistance or essential information for your business, feel free to contact us.