Afraid of ghosting yet not of ghost kitchen Jesse N. March 23, 2022
Afraid of ghosting yet not of ghost kitchen

When it was first born, the Ghost Kitchen model encountered investors’ hesitation because it was still quite new and had not been clearly recognized. However, the rapid success of this business model has proven the value and place of virtual kitchens in the market. Currently, the Ghost Kitchen model is a popular investment choice for foreign investors who want to do business in the US. Ghost Kitchen has shown many business benefits, especially when today’s economy is adapting to an era marked by a “New Normal” mentality during the COVID-19 pandemic.

In this article, we provide some vital information about ghost kitchens.

What is a ghost kitchen?

A ghost kitchen is a professional kitchen used by delivery-only restaurants. A ghost kitchen is a food preparation activity with no stores, no waiters, no dining rooms and no parking lots, without any public presence. It’s just the kitchen, hooked up to a delivery platform and a team of delivery drivers. They also go by “virtual restaurant”, “cloud kitchen” or “dark kitchen”.

What is a ghost kitchen?

Success and growth potential of ghost kitchen

The Ghost Kitchen segment is now becoming a more serious business. Before the pandemic, this segment was predicted to account for 10% to 15% of the $66 billion restaurant industry. This number is now expected to increase to 21% by 2025. It is projected that the ghost kitchen segment could create a $1 trillion global opportunity by 2030.

This is a huge industry with a very wide market share for many investors to participate in. Users order online at least once a week, and online ordering has grown 300% faster than annual menu revenue over the past 5 years.

Main types of Ghost Kitchens

Commissary/Shared kitchen

With this model, a business person rents out space, introduces the essential kitchen adornments, and after that leases it to virtual eateries. This is reasonably priced as you do not need to cause tall fourth costs, the lease is altogether lower, and you’ll have all the equipment you need.

Commissary/Shared kitchen

Incubator/Pop-up kitchen

This model is particularly valuable for existing restaurants that are searching for extra income streams and want to test this concept. The most excellent part is that you just as of now have the eatery space and equipment, so all you’ve got to do is make a proficient workflow.

Incubator/Pop-up kitchen

Kitchen pod

 This type is also known as “dark kitchens”, which are reasonably basic holders prepared with kitchen extras. A factory-made kitchen unit comes pre-installed with mechanical, electrical, plumbing and appliances. Orders arrive, nourishment is ready, and bundled suppers are delivered to customers.

Ghost kitchen – the future of the fast food industry

Ghost kitchens are absolutely the future of fast food. More and more people are using food delivery services, so your business will have many benefits by keeping up with current consumption trends. The recent pandemic is also proof that the business world is uncertain, and you shouldn’t put all your eggs in one basket.

Ghost kitchen - the future of the fast food industry

Conclusion

The ghost kitchen market is one of the fastest-growing segments of the food industry as consumer preferences continue to change. The trend of virtual kitchen franchise business is increasingly strong because of its practicality, simplicity in operation and available financial resources of the investor. The virtual kitchen business model is not only easy to build and operate on a daily basis, but also has many financial advantages over traditional restaurants.

Contact us to more effectively manage your ghost kitchen.

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