Shopify is among the big four eCommerce platforms, with over 1,000,000 users in 175 countries worldwide. A sleek and captivating Shopify website can attract a large audience to become brand ambassadors and act as a start-to-finish marketing pitch. In this article today, we have listed some Shopify brands, including some of the biggest names of this platform.
These popular brands have used Shopify for years to build their online presence and have gained significant success. Along with Shopify, they also adopted the new trend of marketing – omnichannel – to strengthen their companies’ reputation further worldwide.
Kylie Cosmetics
Kylie Cosmetics belongs to the younger sibling of the Kardashian-Jenner clan, Kylie Jenner, who is named the youngest self-made billionaire at the age of 22 in March 2019, taking the crown from Facebook’s Mark Zuckerberg who was 23 at the time he gained the title. Despite her famous family, Kylie decided to build her own empire instead of inheriting from her family. The IT girl believed in Shopify and has chosen this platform for her company’s website. Kylie Cosmetics is said to be the most famous name among the Shopify brands.
After launching in Ulta and Topshop, Kylie didn’t stop there. She moved on to launch an app for her cosmetics company that is available on both iPhone and Android. The app allows makeup lovers to see the newest collections, get free samples, order online, and many more great features. The company has worked nonstop to improve the app to provide buyers with an easier and faster checkout process and view and keep track of their orders.
When a customer is nearby an Ulta or Topshop store, the app will send notifications about new products, promotions, discount codes to urge them to buy. Being in-store, girls can try out the shades and shadows they like and add them to their wishlist to purchase online later on when they have time.
Especially the app keeps track of your membership status. It records how much you have bought at Kylie Cosmetics and have great giveaways for loyal customers. Kylie Jenner is very generous with her fans. When reaching the Gold status in the app, Kylie will send out free samples of her new product lines, which is a lot of free stuff including eye shadow, Kylie Skin, lip kits, concealers, etc.
KKW Beauty
Although not as successful as Kylie Jenner in doing business, KKW Beauty by Kim Kardashian is still a big name in the cosmetic industry with its net worth at $1 billion, according to Forbes. KKW Beauty has been around since 2017 which offers a wider range of products compared to Kylie Cosmetics, including hair care, fragrance, skincare, and makeup. While Kylie is loved for her lip kit, KKW Beauty’s most popular item is the contour collection as Kim K is most famous for her perfect cheek contour. This is another widely known Shopify brand that has been very successful ever since using the platform.
The Jenner-Kardashian sister has been using a quite similar formula for their omnichannel. The app offers the latest news on the collections, Kim K’s favorite products, and online shopping. KKW Beauty app tracks customers’ membership status, where free samples and gifts will be sent to customers who achieve several levels of awards.
Kim K has not launched her brand in-store like Kylie Cosmetics but she is doing a very good job at real-time synchronization between her app and her official website. Customers can browse the web on their laptop to have a better view of the makeup items and add it to their wishlist, which will appear on the app, and make a purchase there if they feel like it.
Heinz
Heinz is the oldest Shopify brand on this list and is worldwide famous for its sauces. It was founded in 1869 by Henry Heinz in Pennsylvania The brand has manufactured thousands of food products in plants on six continents and sells these items in more than 200 countries and territories.
In February 2020, Heinz launched successful omnichannel advertising at Walmart to boost incremental sales at Walmart for its Kraft, Velveta, Heinz, and Stove Top. The campaign ran in one full month of December 2019, featuring in-store opt-in panels. Customers answered some questions about the brand and categories, scanned receipts, and shared their consumer journey through tablets in a physical store.
Through the tablets, buyers were encouraged to download the Heinz app on their phones and sign up for membership. Heinz would offer promotional codes or send mini-size samples to the customers during the holiday seasons such as Thanksgiving, Christmas, or Friendsgiving. These are the occasions when people cook regularly for a large group of their beloved ones. Once being interested in a Heinz sample, customers are more likely to buy in bulk later on to serve their family with delicious food.
Wrapping up
This article today has listed some famous Shopify brands using omnichannel strategy to boost their businesses. Please feel free to contact us if you have any further questions!
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