80% of U.S. shoppers consider shipping cost and speed of delivery as key factors in choosing to buy from an online retailer or not. They expect free shipping or expedited shipping but these options can be a drain on your bottom line. But if you don’t offer good shipping policy, it’s likely that a competitor will do so to win your customers. Thus, figuring out your shipping strategy can be really tricky, especially for small businesses.
Here’s an infographic guide that helps you figure out how to turn your shipping policy into a competitive advantage and attract more customers without sacrificing your margins.