Over the past several years, Africa has had a great development in terms of e-commerce. Accordingly, the Africa omnichannel trend has taken center stage for retailers. The most recent consumer trends in Africa show that their growth in spending is expected to increase to $2.1 trillion by 2025 and $2.5 trillion by 2030. This reflects the potential of the African market, especially the development of Africa omnichannel trends.
What is Omnichannel Retailing?
These days, retailers increasingly recognize that media, including web, mobile and social media, offers customers a wide range of shopping channels through which they can research products, make purchases and give feedback. Omnichannel retail describes how these companies attempt to contain and leverage multiple channels to improve customer relationships, create more effective reach, and increase wallet share.
African retailers are not an exception when it comes to this. Africa omnichannel trends are therefore becoming more and more prominent.
Top 5 omnichannel trends in Africa
Contactless transactions and Autonomous Payments
This Africa omnichannel trend has been around for a long time, but in recent years, thanks to the rise of information technology, consumers often make purchases and payments through mobile phones or other smart devices. Along with that, the COVID-19 pandemic makes this become more and more popular. The trend of contactless transactions and automatic payments is now not only a matter of convenience but also a matter of health and safety.
Social Integration as Africa omnichannel trends
Today’s consumers often use social networks to search, study and buy products or services they are interested in. Therefore, the trend of social integration is often used so that retailers can attract consumers through aesthetic images that appeal to their visual senses on their social networks. This Africa omnichannel trend is often popularized by selling through video content, which are video reviews of products and services.
Retailers in Africa are favoring Artificial Intelligence (AI). There are many applications for AI learning in omnichannel retail, from trend modeling to optimizing order fulfillment to refining customer segmentation. Moreover, customers will get the right buying advice according to their wishes thanks to the collected data. This Africa omnichannel trend promises to be more explosive and developed.
AR technology as Africa omnichannel trends
Customers are often hesitant to buy products through social networks or e-commerce sites. Capturing that mentality, today’s trend of social retailers often helps consumers get the most realistic product experience through augmented reality. This Africa omnichannel trend is being adopted and developed more and more, with further growth expected in the future.
Buy online and pick up in person
Online shopping and in-store pickup is a great solution to the time problem. This Africa omnichannel trend is also consistent with today’s economic opening situation in the context of the ongoing epidemic. Buying online and going to the store to pick it up helps customers have a more diverse and enjoyable experience. This Africa omnichannel trend will continue to grow.
ConnectPOS is a great solution for retailers with the utilities it brings, such as warehouse management, customer data management, business revenue and expenditure records, etc. ConnectPOS will fit very well with the Africa omnichannel trends. The Africa omnichannel trends will be more popular and favored by consumers.So, contact us to learn more about these trends in the future!