Top 8 Marketing Automation Companies in 2025

Looking for marketing automation companies that actually deliver results, not just hype? This guide from ConnectPOS slices through the noise. Get real picks for automation that fit your budget, tech stack, and team. Ready to stop wrestling with tedious campaigns and start seeing what real automation can do?

Highlights:

• Marketing automation companies are platforms that automate marketing tasks and campaigns across email, SMS, ads, and more, helping brands scale outreach without the manual grind.
• The best picks in 2025 support multi-channel campaigns, fast integration, and real, measurable outcomes for every business size.
• Choosing the right marketing automation partner means picking tools that fit your goals, work well with your team, and prove results.

What Are Marketing Automation Companies?

Ask a group of retail managers about their headaches and you’ll hear the same thing: keeping up with customers across email, SMS, and social eats up hours. Enter marketing automation companies. 

These platforms take on repetitive jobs. They send personalized messages, sort leads, and schedule ads so that teams can work smarter, not harder. More than three-quarters of companies already deploy some form of AI in at least one business function, a sign that automation has shifted from nice-to-have to must-have.

Marketers now build campaigns at scale, minus the manual grind. Segmentation, dynamic content, and customer journeys run on autopilot. Want to react to abandoned carts or trigger a win-back campaign? These tools do it, usually in seconds, based on real customer actions.

Budgets are following suit, with 72% of marketers expecting larger ad budgets this year and two-thirds of that spend already flowing to digital channels.

Every brand wants to save time and grow revenue. That’s where these platforms shine. They don’t just blast out emails, they adapt. Data, behavior, and timing all sync together, turning browsers into buyers and one-time shoppers into loyal fans. 

Even the biggest networks are all-in. Meta plans to let brands “fully automate” ad creation and targeting by 2026.

What Makes a Great Marketing Automation Company in 2025?

Statista projects global marketing-automation revenue will hit roughly $7.5 billion in 2025, up from $5.9 billion in 2023, so competition is only getting fiercer. Not every automation company deserves a spot in your tech stack. The top picks cover more than one channel. Think email, SMS, ads, and social, all under one roof. 

You should look for these strengths:

• Multi-channel campaigns that really work
• Easy plug-in with your existing tech (CRMs, eCommerce, even your POS)
• AI that actually helps: real subject line suggestions, send-time predictions, and dynamic segmentation
• Report & analytics that’s fast, easy, and makes sense at a glance
• Flexible plans that fit now and won’t break things as you grow

A Bloomberg Intelligence survey finds 92% of businesses already rely on AI-driven personalization to spur growth, so any platform without real-time, data-powered content risks falling behind. 

Chasing bells and whistles? Watch for ‘shiny object’ syndrome. The best marketing automation companies let you start simple and expand when you’re ready, without locking you into a system that’s too heavy or clunky.

Best Marketing Automation Companies Worth Watching in 2025

Investor interest is red-hot. TechCrunch notes that vertical-specific player Numa raised $32 million in October 2024 to expand its AI-driven automation toolkit, reflecting continued confidence in the space. 

It’s tough to know which platform deserves your attention. Not every company on the market will be the right fit, but this list covers a wide range. The options below span from simple, plug-and-play solutions to full-scale platforms built for complex teams. We’ll break down what makes each one stand out.

ConnectPOS

ConnectPOS goes beyond a simple retail POS. It acts as a real-time data source for marketing automation companies looking to deliver stronger results. Smart automation tools rely on fresh, accurate data, and ConnectPOS is the link that makes everything work together.

ConnectPOS powers smarter marketing by:

• Syncing inventory, customer profiles, orders, and promotions between your online and physical stores
• Delivering live, clean data to automation platforms like Atom8, Klaviyo, and Mailchimp for faster campaign reactions
• Keeping loyalty programs synced so customers can redeem points and get triggered messages after purchases
• Triggering instant follow-ups for abandoned carts, both online and in-store
• Giving multi-store brands local insights for targeted offers and campaigns

ConnectPOS delivers proven results for brands of all sizes. Yeti Cycles cut checkout times and improved inventory updates after switching. Store 1892 synced Magento and in-store data for faster service. Global Vapors increased satisfaction by 50% and sped up wholesale orders.

These are some key ways ConnectPOS supports automation workflows:

• Cart recovery emails trigger seconds after a shopper leaves
• Loyalty rewards update in real time, in-store and online
• Inventory alerts help you avoid pushing out-of-stock items
• Segmentation is based on actual buying history

Brands like these show ConnectPOS is more than just a match. It helps automation platforms stand out and push campaigns that stay ahead of customer needs.

Best for: BigCommerce stores aiming for real scale, minus the headaches.

HubSpot

HubSpot lands on nearly every list, and for good reason. It pulls CRM, marketing, sales, and support into one interface. Brands running on HubSpot rave about its workflow builder, drag-and-drop simplicity, and campaign analytics.

Not just for emails: ads, chatbots, social posts, and web content, all in one place. HubSpot’s reporting and dashboards help teams spot what works fast.

Best for: Companies that want an all-in-one solution, not just piecemeal tools.

ActiveCampaign

ActiveCampaign brings automation to another level with AI tools that adapt to how customers shop and interact. The system lets you build out full journeys, not just single blasts. Its template library runs deep, and multilingual support covers global teams.

Predictive sending means customers see emails when they’re most likely to open. Complex workflows don’t require code. The platform also bridges sales automation and CRM, perfect for teams chasing leads across different channels.

Best for: Marketers who want to experiment with smart automation and global reach.

Klaviyo

Ask any eCommerce manager who likes their job, and odds are Klaviyo is on their list. This tool plugs right into Shopify, BigCommerce, and WooCommerce, tracking every click, view, and order. Real-time syncs mean campaigns trigger when a shopper acts, not an hour later.

Klaviyo’s predictive analytics make segmenting a breeze, and drag-and-drop flows get new campaigns out the door faster than most rivals. Product suggestions, order follow-ups, and abandoned cart emails run around the clock.

Best for: Brands that sell online and want deep customer data powering every message.

Salesforce Marketing Cloud

Large companies love Salesforce for its deep CRM. Marketing Cloud brings that same muscle to automation. Big budgets mean bigger expectations. This system delivers across email, ads, SMS, and more.

Einstein AI inside means subject lines and segments aren’t just guesses. It analyzes what’s working and guides the next step. Integration with the wider Salesforce stack makes cross-team handoffs painless.

Best for: Enterprises that need scale, security, and serious analytics.

Brevo (formerly Sendinblue)

Want enterprise-style automation but only have a startup budget? Brevo, the new name for Sendinblue, packs email, SMS, and WhatsApp into one plan. The calendar and CRM tools are basic but effective, helping small businesses skip app sprawl.

A/B testing, transactional messages, and smart segmentation come baked in. Free plans help teams test before they commit. Affordable upgrades mean scaling up won’t cause headaches.

Best for: Startups and SMBs who want real automation but need to watch their spending.

Ortto

Ortto is built for data-driven marketers. The automation builder is modular, meaning you can snap on journeys as you grow. AI gives suggestions, from subject lines to send times, to keep campaigns sharp.

Deep analytics track not just opens and clicks, but true behavior across channels. Teams can map journeys, automate touchpoints, and measure what matters in a snap.

Best for: Growth marketers hungry for smarter data and clean reports.

Mailchimp

Mailchimp started as an email tool but now includes forms, landing pages, ads, and content tools. Anyone who’s felt lost in ‘enterprise’ automation can get started here. The journey builder and AI content suggestions help even small teams punch above their weight.

Mailchimp’s simple dashboards show campaign results without requiring a data scientist. The platform’s a favorite for brands wanting easy setup and quick results.

Best for: Marketers who want to start simple and grow when ready.

Comparison Table: Top Marketing Automation Companies

How to Choose the Right Marketing Automation Partner?

Choosing the right marketing automation partner is all about what fits your goals, your team, and the way you work. Too many brands chase ‘all-in-one’ tools or complicated systems that they never fully use. 

The smartest approach is to start with something that fits your skills and needs right now, then build from there as your business grows. 

We’ve gathered a few ways to help you narrow it down:

• Focus on clear goals. Pin down your biggest needs, whether it’s loyalty program campaigns, lead nurturing, or growth. This keeps your strategy focused, not scattered. 
• Choose platforms that play well with your current stack. If a system doesn’t connect with your sales, CRM, or website, it’s going to slow you down. Make integration a priority. 
• Drop any tools that slow you down. Old habits die hard, but clunky software will hold your team back. Stick to solutions that actually make your life easier. 
• Ask vendors for real results. Ignore vague promises. Push for proof, like case studies or actual ROI numbers. That’s how you separate the real winners from the ‘just talkers.’

Final Thoughts

Retail teams no longer need to pick between speed and personalization. The top marketing automation companies put both in reach, if you pick the right stack and keep data flowing. Automation works best when fed by real, actionable data. That’s why ConnectPOS is more than just a point of sale, it’s the heartbeat of unified campaigns. When data is fresh and connections are tight, every message lands at the perfect moment.

See what smarter automation can do for your business. ConnectPOS can help your store become a true marketing machine. Want a walkthrough? Contact us and find out how real-time data changes everything.