With millions of sports fans poised to enjoy an eventful Olympic season of sport, it’s paramount that you retain your customers if you want to capture a larger share of this market. If you take the right methods now, you can become a winner in this winter’s 2022 Olympics. In the article below are tips for you to innovate sport stores and become a winner of the 2022 Winter Olympics.
Learn about the Olympics 2022
The 2022 Olympics will be held in Beijing, China. Shortly after Beijing was selected, analysts said that the city’s climate and topography were not suitable for the Winter Olympics because it is not a mountainous city and has a lot of snow, two important conditions for winter sports. Beijing officials plan to hold sports in Yanqing and Zhangjiakou on the outskirts of the city, but these locations snow very little, so they may have to use artificial snow pumping methods as they did at the 2014 Winter Olympics in Sochi, Russia.
The 15 sports planned in the 2022 Winter Olympics program including figure skating will include three disciplines – figure skating, speed skating and short track speed skating, while skiing will be represented by six disciplines – alpine skiing, cross-country skiing, freestyle skiing, Nordic triathlon, long jump skiing and snowboarding. The 4-person figure skating event will be completed in both the Track Skate (4 person track) and Downhill (single track) events. The remaining four sports are triathlon, ice snooker, ice hockey and Back Skating.
5 tips to innovate sport stores
Focus on the shopping experience
Customers who are sports fans are very concerned about their buying experience in stores and in any form whether buying online, offline or buying online and picking up in-store. Focussing on customer experience means that you provide your customers with the best and most comfortable multi-payment methods. The more payment options you offer, the more likely you are to appeal to a wider audience. Besides, to innovate sports stores, you should personalize product recommendations, answer customer inquiries quickly and accurately, provide clear return and purchase policies, etc.
You can use e-commerce chatbots, which notify customers when products are out of stock and suggest alternatives. It can also be used to notify customers about delivery status, orders or even product recommendations based on what the customer is looking for.
Improve your eCommerce Navigation
Navigation is one of the foremost imperative highlights for you to innovate sports stores in eCommerce. In case the innovation or design doesn’t work as it ought to, the potential clients rapidly vanish. The home page is your show window, and the reason is for it to inspire, make trust, security and pull in the craving to purchase. You ought to make a positive browsing involvement for your customers, if so, they can rapidly get what you’re advertising, without having to scroll and tap too much. In the event that a potential client visits your eCommerce location and finds that it is troublesome to explore, they may not take the time to go through the location appropriately. They may bounce and seek another eCommerce location instead.
Use social commerce
Nowadays, social media is a great tool for retailers, especially for sportswear retailers. Up to 60% of consumers use social networks to research new products and services. Therefore, to innovate sports stores, you should combine and expand the sales channels on social networking sites, combine them with eCommerce sites to achieve the best results. Today’s major social commerce sites allow users to view and add their favorite products to the cart, even make an instant purchase and complete the purchase decision quickly.
Automate your online merchandising
To innovate sport stores, you should be more productive and save time by automating your online sales. That means you should make sure you don’t market sold-out products on the homepage at any time. You need to innovate your sports store with an AI-powered system, machine learning, and predictive analytics based on customer behavioral data, context, and crowd wisdom. It provides each shopper with the most suitable product selection, ordered in the optimal way to maximize sales.
Buy online and pick up in-store
Consumers always need speed and convenience in shopping. Online shopping and in-store pickup is a great fit, especially for sports stores. To innovate your sports store in this way, you should optimize and support your customers with the right methods such as pre-packaged or multi-modal payments.
ConnectPOS is a great tool to help you innovate sport stores. With inventory management and order management features, it will help you give the best suggestions to customers. Besides, it will help customers get a better shopping experience with multiple payment methods.
The 2022 Winter Olympics is a big season that attracts a lot of fans. If you want to innovate sport stores to be a winner, contact us now!