In this digital world, search engine optimization (SEO) is among the utmost important tools in marketing that retailers should make use of. However, marketers find SEO changing constantly and hard to keep up with as Google is becoming smarter and powerful every single second – not only at understanding and analyzing the web pages, but also at how effective it is at keeping people within its framework. In this article today, we will discuss some of the effective ways to increase SEO and get your store’s name on the top search results.
Improve User Experience
Google is the largest search engine in the world so far which is why brands tend to focus on it when trying to increase SEO. It is the all-rounded digital encyclopedia where the knowledge is a search result away. To maintain this reputation, their responsibility is to find the best possible results for each user’s query, or else, users are less likely to use the search engine again.
Throughout 23 years of operation, Google is getting better at judging the user experience (UX) through bounce rate. In order to improve the UX on your website, merchants should make sure their page is running at a high speed. No customer will be happy if they have to wait for your website to load while shopping. Redesigning the user interface (UI) is also highly recommended. These methods mentioned above would help optimize the user experience at your eCommerce store and reduce the bounce rate, which will result in a higher ranking on Google later on.
Write Quality Content
Attractive content is the number one tool to increase SEO for your site. Content is created specifically for users who are interested in your products or services, which will improve your site’s authority and relevance.
The content needs to be about your product, how to use it, what is the best way to use it, what factors separate your products from the competitors’. In particular, the main purpose of your content should be to educate users about your product and show them why should they choose it.
To write engaging and SEO-friendly content, there are certain factors to remember. First of all, identify a specific keyword for your content. The keyword should be as similar to the search term as possible if you want to increase SEO. In this way, when Google browse through your website with their AI, they can see you are being very specific about what product you are offering. Hence, Google will give you more chances of entering the top ranking.
Another important thing business owners should keep in mind is to update your content regularly. Customers feel confident in their decision after reading your content about the product. Google does that, too. Regularly updated content is considered as one of the best indicators of a site’s relevancy, so be sure to keep it fresh!
Links have always been an important factor in increasing SEO on Google as it views each link to your site as a sign of confidence in the quality of your content. Furthermore, if another site is willing to cite you as a source or direct their users away from their own site in favor of the information on your page, you must be offering something valuable. Therefore, the more links you have pointing to your site, the more trustworthy your site will appear.
Google hasn’t released specifics on how it measures credibility or how reputable it considers your site yet. However, here are some basic methods merchants can use to gain more backlinks:
- Backlinks through infographics
Everyone loves visual data because it is easy to understand. Infographics are the easiest way to earn backlinks for your site. However, your infographics should be created mindfully which consists of unique and interesting stories for your audience
- Backlinks through guest articles
Publishing articles on other popular websites is a great way to exchange backlinks to your site. Guest articles are not only about backlinks but also increasing your online reputation, leveraging your relationships, and expanding your audience.
- Backlinks through broken-link building
When seeing broken links, you should contact the webmaster to report them on his/her website and replace it with the right ones. And of course, once you get into the conversation with the webmaster, remember to mention your website. As you are doing a favor by reporting the error, the chances of a backlink back to your website are high.
Images are crucial to increase SEO as it gives Google important contextual information and speeds up your page loading. Image optimization is the process of creating and delivering high-quality images in the right format, size, and resolution to increase user engagement.
In order to help the search engine crawlers read and understand your website context, here are several methods you should consider using:
- Resize images
Images with high resolution and large dimensions, which are usually taken by a professional camera, will slow down your page load times significantly. While high-quality pictures are necessary for printing, your web page doesn’t need them
- Pick the right file format
JPEG, PNG, and GIF are among the most popular, each has its own strengths and weaknesses. Depending on your image, we recommend JPEG for colorful images and PNG for simple ones.
- Choose image names carefully
Prior to uploading the image, name the file with relevant and descriptive keywords so that the search engine crawlers know this is the image relevant to your website content. Including keywords in the image name is highly recommended as well.
Through this article, we hope to provide you with effective methods to increase the SEO of your website. If you are struggling to get your content noticed, keep these strategies in mind. Please feel free to contact us if you have any further questions!