For business owners, November is a significant month. Thanksgiving, Black Friday, and Small Business Saturday are packed into a three-day period. With so much going on, you have to pick and choose which seasonal strategy you can do, and Thanksgiving marketing is one of the most overlooked. In this blog, we will give you some tips about how to attract customers to your brick-and-mortar store on Thanksgiving.
Focus on your value within the community
November is an excellent time to express gratitude for your community, and one way to do so is to organize voluntary work. For example, you can organize a team volunteer day if you have a lot of staff.
Giving back to your community, whether it’s volunteering at an orphanage or providing meals to the homeless, demonstrates that you’re a small business that cares. At the end of the day, you can take a group shot and share it on your website or social media to raise the Thanksgiving spirits. Of course, this can also help to improve the business brand and attract more customers on Thanksgiving.
Add your seasonal items
Without a doubt, Thanksgiving is a perfect occasion to sell Thanksgiving items. However, you do not necessarily sell new products to reflect the Thanksgiving spirits. For example, you can put together the ultimate cozy Thanksgiving outfit if you sell clothing. If you sell candles, position them as the ideal welcome present. Likewise, toy stores can market their products as a fun way to keep the kids engaged on Thanksgiving Day.
Say thank you to your customers
Thanksgiving is a wonderful time to show your appreciation for your customers. At the same time, it’s a chance to get them excited about forthcoming Thanksgiving sales and discounts. So, as a thank you for their support, you can give them something in return – such as special offers, discounts, or gifts.
Another way to express gratitude to customers is by sending a thank-you card after each time a customer finishes the purchase, or via email/newsletter. Businesses often use a POS system to support sending marketing emails, because it is a powerful tool to store customer profiles. By having a POS, store owners can save time and effort, while still staying connected with customers.
Be active on social media/ online sites
According to research, social media shoppers account for 43% of all internet users in the United States. Therefore, social media or online sites, in general, can be a potential way to attract customers on Thanksgiving.
For example, you can use Thanksgiving keywords, or adding leaves, pumpkins, turkeys, and other seasonal things in your profile photographs. If your followers are used to seeing the same logo or photo in their feeds, changing things up seasonally might catch their attention and encourage them to check out your offerings.
Now that you know some tips to attract customers on Thanksgiving, let’s make your plan more feasible. During holiday seasons, many businesses rely on point of sale (POS) systems to cater to high customer traffic and, as mentioned above, send out seasonal email marketing. ConnectPOS is a system that can do so. If you are interested, don’t hesitate to start a free trial or contact us for more information.