Why should you make an effort to do something unique during the month of October? Because Halloween, or seasonal festivals in general, allows you to fulfill what your customers anticipate from you. Store owners can capture customers’ attention in the most successful buying season. In this blog, we will provide some tips about how to attract customers on Halloween.
Make a Halloween theme in your store
Your shop should reflect this if you truly want your clients to get into the Halloween mood. You can try to incorporate traditional Halloween themes into your displays to go big with your approach. For example, stores can spook things up with a Halloween-themed window display that uses black and orange decorations to put a scary twist on items you currently sell. In this way, you can grab the attention of passers-by. The same thing can be applied to the staff dress code.
Run Halloween promotions
Your business can also attract customers by giving discounts that relate to Halloween. It does not necessarily mean giving discounts on Halloween items. For example, customers who show off their Halloween spirit in-store or via photographs posted to your website or social media can receive a discount coupon or other promotion.
Moreover, you can also use upsell. Retailers have the greatest chance to package their items with gifts around holidays like Halloween. For example, Amazon bundles together a variety of distinct items, such as a traditional Halloween costume, as well as other masks and accessories like cosmetics kits. This actually guarantees that the shop sells more items overall and receives a higher return on investment.
Host a Halloween event
If you have a little more budget, why not invite people to come to a Halloween party at your store? It could be anything from a costume contest to an adults-only wine and beer event, depending on your bandwidth and specialty. You can also consider hosting a how-to session for spooky makeup applications or pumpkin carving. The goal is to foster a feeling of community and encourage people to enter your store, and thus boosting sales.
Don’t forget your online presence
According to a worldwide survey, 58% of purchases are inspired by something a buyer sees online. Therefore, approaching your customers via online platforms can be a useful way to attract customers to your brick-and-mortar store on Halloween. One strategy to accomplish this is to market your items to local people. Google’s local inventory advertising is a great method of achieving this.
Another way is to give customers what they want with a newsletter that promotes forthcoming shop events and seasonal specials, along with a clear call to action. To do so, we would recommend using a powerful POS system that supports email marketing and building customer profiles to automate the process.
We hope that you can find some inspiration to attract more customers to your brick-and-mortar store on Halloween. If you are finding a good POS to facilitate your business operations during these holidays, ConnectPOS can be a good option. Let’s discuss how we can help today before the Halloween season!