Cyber Monday is the perfect occasion to sell more items while customers are still in the spirits of Black Friday. According to research, in-store spending is slowly increasing while Cyber Monday sales grew by 12%. Brick-and-mortar stores must adapt to fulfill the needs of internet buyers while maintaining a competitive advantage in order to compete during Cyber Monday. What strategies can retailers use to achieve this? Here are 4 strategies to help physical store retailers compete successfully and attract customers in Cyber Monday.
Sales that are exclusive to the in-store shopping experience can help you attract more foot traffic. On Cyber Monday, businesses can promote the sales on your website, so that online shoppers are tempted to visit your business to see what additional discounts they may find. To increase foot traffic, you can also offer limited product drops in-store.
Let’s take scarcity as an example: creating a sense of urgency in your Cyber Monday discounts so that customers are compelled to purchase the things right away. You could send your consumers an email offering a 60% discount valid for the next two hours. This strategy will trigger FOMO (fear of missing out) and encourage customers to look at how they can buy products for a good bargain.
Target the right customers
Because Cyber Monday happens after Black Friday, people tend to be more selective in what they buy. They can run out of money or are those who cannot find deals on Black Friday. Regardless of which situations your customers may be in, it is always important to target the right customers during Cyber Monday season. Ask yourself this question: Who will go online to find post-Black Friday deals, and who wouldn’t? Which type of products do they tend to look for?
Make use of your online tools
Technology is your powerful assistant during this season. Online tools such as sending newsletter via email or personalized ads can be highly effective to reach your customers. Cyber Monday is an excellent time to market products that buyers have already expressed an interest in purchasing. Social media, combined with email, a Cyber Monday-specific landing page, or a promotional popup on your website, are some fastest ways to market your products.
But how to do so efficiently? Here is the tip: make use of a point of sale (POS) system. Many POS providers nowadays, such as ConnectPOS, are available at an affordable price and can handle personalized marketing as well as store customer profiles.
If you want to stand out, be different. Think of Cyber Monday (also Black Friday) more than just making profit. For example, giving back to the community is a big part of the holiday season. This Cyber Monday, your company can volunteer for a worthwhile purpose. Use social media to let people know that a part of the revenue from Cyber Monday will be donated to charity. This marketing tactic aids those in need, encourages customers to donate, and establishes a positive image for your company. Above all, nothing feels better than helping those who are in desperate need.
Which Cyber Monday strategy do you like best? We hope that this blog can inspire you to attract more customers to your store in Cyber Monday. If you need a POS to make your plan come true, you can start a free trial with ConnectPOS. Our team are willing to answer any questions about our POS system, so contact us for more information!