Holidays are culturally significant events that retailers cannot miss. With the American holidays being so popular, retailers are pressured to produce timely and memorable marketing campaigns. We’ve pulled together a list containing “the” holidays that businesses cannot miss ignore so you can get a head start planning your year’s schedule.
Holidays 2023 Q1 (January – March)
New Year’s Day (Jan. 1)
New Year’s Day is considered the first day of the year and is celebrated by people around the world. It marks the beginning of a new year and a fresh start. Retailers traditionally make use of this time to offer their most valuable discount coupons and drive footfall into their stores.
Super Bowl Sunday (Feb. 7)
SBS is one of the biggest holidays in 2023 because of the sheer volume of national interest it garners. More than 90 million Americans watch the Super Bowl, with over 70% watching the big game live. Having a commercial during the Super Bowl is an effective way to reach a huge audience at once.
Valentine’s Day (Feb. 14)
In the US, Valentine’s Day is a nationwide celebration. It is all about sharing gifts and going on dates to show affection for the loved one. Valentine’s Day attracts a wide range of consumers from diverse backgrounds, making it a great opportunity to reach a wider customer base.
Presidents’ Day (Feb. 15)
Presidents’ Day falls in the heart of winter, and people are looking for something to do outside. Also, they are starting to realize that it’s an excellent day to purchase appliances for their homes since so much effort goes into cooking meals.
Pi Day (Mar. 14)
Pi Day is a special day for math geeks everywhere and a popular time to purchase merchandise from various brands. Being an infrequent holiday, retailers can capitalize on this opportunity to dig deeper into the company’s product line to bring all for the Pi Day celebration.
St. Patrick’s Day (Mar. 17)
St. Patrick’s Day is among the most widely celebrated holidays in the country. As a result, green-themed products are always in high demand, and sellers are quick to jump on popular themed merchandise that could appeal to consumers across various demographics.
Holidays 2023 Q2 (April- June)
Easter (Apr. 4)
Easter is important to retailers because it is both religious and secular, meaning that it draws in consumers of all ages. A great way to market your products during this holiday is with Easter baskets filled with goodies like wine, chocolate, and other treats.
Earth Day (Apr. 22)
The environment is a trending topic when people are very concerned about the condition of the Earth. So that retailers can look forward to as it will be trending for years to come. If you’re looking to target audiences that are environmentally conscious, this holiday will be a great place to start!
Mother’s Day (May 9)
It’s a successful chance for merchants to target their female customers. Mother’s Day has held its place as one of the leading retailing holidays for many years now and is now widely accepted as a day to celebrate mom with gifts, dinner, cards, and flowers.
Father’s Day (Jun. 20)
Father’s Day is an opportunity for children and adults to honor their dads, as well as for businesses to offer exclusive deals and specials that will bring shoppers out in droves. However, if you want your store to be popular on Father’s Day, you must invest in marketing now.
Holidays 2021 Q3 (July – September)
Independence Day (Jul. 4)
Why is Independence Day a holiday that retailers cannot miss? One of the biggest reasons is that it’s a multi-generational holiday. It’s popular with all age groups and has a huge consumer base. And because it falls on such an important shopping day (the weekend), it holds appeal to the retail audience.
Labor Day (Sep. 6)
Labor Day is synonymous with the end of summer, back to school, and the beginning of fall. It’s a great way to send off summer with one last BBQ or pool party before winter arrives. Retailers can capitalize on this holiday by creating Labor Day sales.
Holidays 2023 Q4 (October – December)
Halloween (Oct. 31)
Halloween is one of the big three holidays in 2023 in America, second only to Christmas. Therefore, retailers would want to implement Halloween marketing campaigns to boost sales months later around Christmas and New Year.
Thanksgiving (Nov. 25)
Thanksgiving is a day when families connect and spend time together as they reflect on all that they have accomplished. For retailers, the holiday takes on heightened importance as these are profitable shopping days of the year. To not be present is to face a huge burden of lost sales and dissatisfied customers.
Christmas/Hanukkah (Dec. 25; Nov. 28 – Dec. 6)
Christmas/Hanukkah is more than an important cultural holiday. It is also a popular shopping season. As a result, merchants, especially e-commerce providers, are constantly looking for new methods to get consumers to purchase gifts and food items during this time of the year.
New Year’s Eve (Dec. 31)
New Year’s Eve might be the busiest party night of the year and a significant occasion for retailers and companies. You can offer products or services that are consumed at large gatherings like parties and social events.
This list is helpful for businesses who seek to prepare for the coming holidays. In addition, you may want to use POS for omnichannel throughout the Christmas season to boost sales and provide your consumers with the greatest possible shopping experience.