We are living in a digitalized world, meaning that our daily activities are becoming more integrated with technological inventions. In the field of business, this transformation is not an exception. Let’s take the checkout process as an example – what do you think of when people mention a cash register? There are currently 2 main types of cash registers, including traditional ones and, most recently, the online cash register. In this blog, we will explain everything you need to know about the latter, including the definition, benefits, and their application in business activities.
What is an online cash register?
A cash register in its most traditional form is a mechanical system that can ring up sales, conduct simple calculations and store money. Throughout the years, an online cash register has been developed to fulfill the needs of modern retail customers. Unlike a traditional cash register, an online system can perform more complex tasks. They can include inventory management, auto-generated reports, and the ability to integrate with the point of sale (POS) system.
For these reasons, online cash registers can handle more than basic daily operations. Businesses can thus manage stocks and customers more easily and increase sales. To be more specific, what are the benefits that an online cash register can bring to retailers?
Benefits of an online cash register
Develop an omnichannel shopping experience
This is an outstanding benefit of online cash registers compared to the traditional type. Research has shown that customers go online first in more than 60% of shopping occasions. This is why having an online cash register nowadays can be highly beneficial. It will help you connect to your POS systems and eCommerce stores. This creates a unified process across your offline and online channels. Information such as stock levels in-store or purchases will be available for omnichannel shopping experiences. In addition, you can also connect with your customers more easily via a loyalty program or marketing tool.
Understand your business better
Online cash registers also provide users with auto-generated reports and analytics. The data is based on real transaction records, so it is a reliable tool for retailers to understand their businesses better. With this information, store owners can develop customer profiles and build a personalized shopping experience. Moreover, businesses can also analyze their sales figures and come up with suitable strategies. Above all, what you can do with this data is unlimited – there are multiple ways to make use of this information.
Have more flexibility
Unlike a traditional cash register, the online type can be moved around the store. It doesn’t require the cashiers to conduct the transactions right at the checkout counter. Instead, staff members can walk around the shop and serve customers. This feature is exceptionally useful for restaurants/cafes or fashion stores.
In addition, businesses can also accept multiple payment types, including cash, debit/credit cards, digital wallets, reward points, and many more. It is no longer restricted to only cash. Without a doubt, this gives greater flexibility to both customers and your staff members.
How to use an online cash register?
Now that you know the power of online registers, how can businesses actually use them? Many companies have used POS software that supports online cash registers. The POS solution can sync your activities between the register and your eCommerce stores. The system can handle the cash register’s tasks easily in combination with other business functions.
It’s time to explore the full potential of the online cash register with ConnectPOS, a leading POS provider that specializes in omnichannel experiences. Let’s talk about how the team can support your company.