Easter is among the most profitable holidays of the year. In this post, we will show you some significant Easter statistics to assist you in developing a more profitable business strategy during this holiday.
Estimated average spending on gifts and celebrations
The annual report published by the National Retail Federation (NRF) indicates that shoppers have substantial spending plans for 2022 in connection with the Easter holiday. On average, consumers are expected to spend more than $169 on various holiday-related items. Furthermore, the report reveals that a significant 80% of people in the United States plan to celebrate Easter, contributing to a total estimated spending of over $20 billion during this holiday season. These statistics highlight the significance of the Easter holiday as a key period for retail businesses, where consumers are keen to invest in gifts, decorations, and other related products, creating a substantial economic impact.
Consumers show a willingness of spending money for this Easter
The anticipation for a return to pre-Covid holiday traditions is palpable, particularly when it comes to purchasing presents and food for in-person Easter celebrations. Families and friends are eager to come together once again, fostering a sense of togetherness and celebration. As reflected in Easter statistics, consumers are willing to invest in creating memorable experiences during the holiday, underscoring the importance of this occasion in bringing people closer and strengthening social bonds. This eagerness to celebrate and spend signifies not only a return to cherished traditions but also an optimistic outlook as life gradually returns to a more normal state.
Outfits, presents and food are the largest growth drivers
A strong desire for in-person celebrations is evident in the preferences of over 50% of consumers, and this is reflected in their spending patterns. Food is set to dominate as the most significant spending category, with the average shopper planning to allocate nearly $54 for this essential component of their celebrations, according to the NRF. Following closely is the category of presents, with an estimated spending of over $28. Outfits for the festivities come next, with an expected expenditure of about $28. These spending trends underscore the importance of traditional Easter gatherings, where indulgent meals, thoughtful gifts, and festive attire all play a crucial role in creating a memorable holiday experience for families and friends.
Over 40% of consumers will shop at a retailer offering a better price
According to Easter statistics, due to inflation concerns, shoppers find the best value for their money when shopping. In case the price of an item connected with this holiday is higher than they expect, over 40% of shoppers said that they would find it at another retail business. Over 30% will search for an alternative such as another color.
Virtual holiday plans have decreased
These plans have been reduced considerably since the start of Covid-19. Only about 12% intend to pay a virtual visit to their buddies and family. In addition, NRF predicts virtual church service attendance to be lower, too. There will only be about 11% intending to attend by video or phone.
Even people not celebrating this holiday still intend to spend
Easter statistics reveal the holiday’s substantial economic impact, extending even to those who may not be planning to celebrate it. On average, individuals who do not intend to participate in Easter festivities still plan to spend over $18 per person. This spending pattern underscores Easter’s significance in the broader retail landscape, as businesses and consumers alike are affected by the holiday’s spending trends, making it a key event on the retail calendar.
The number of orders by email in March-April of 2020 and 2021
Omnisend’s data highlights an interesting trend in Easter shopping behavior. While many shoppers do make purchases on Good Friday, it’s worth noting that Easter shopping is not confined to a single day. Instead, a significant number of consumers spread their orders throughout the month leading up to Easter. This extended shopping period provides retailers with ample opportunities to engage with customers, offer promotions, and cater to the diverse preferences and timelines of Easter shoppers, ensuring a more flexible and profitable sales season.
SMS marketing increases
SMS marketing has increased considerably in 2020 & 2021. Therefore, you should take the chance to go mobile this Easter. According to Omnisend, customers keep making more orders from this platform. So, it is fantastic that you integrate SMS into your campaigns related to email marketing to boost sales.I
n conclusion, with the Easter statistics, you can easily create the right strategy for this famous holiday. And in case you are looking for a powerful tool for your successful strategy, contact ConnectPOS for help.
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