Shopify is a leading eCommerce business platform on the market today. For brick-and-stone stores, this will be the right choice for them to successfully expand their business to the omnichannel approach. However, with the diversity of the market and the increasing requirements of customers today, the features in the platform seem to be not enough so users need additional help, which is another plugin integration. In this article, we would like to introduce the top five must-have plugins in the Shopify app store to boost the brick-and-mortar store’s success.
ConnectPOS
ConnectPOS is the leading point-of-sale system for the retail sector and is well-suited for brick-and-mortar stores. The Shopify app store offers many of the features needed to meet the business or expansion needs of brands. It connects closely with major platforms like Magento, BigCommerce, WooCommerce, and commercetools. This solution has powerful store management features such as order management, inventory management, and customer management. For orders, users will be able to view order listings and order fulfillment, and quote management and a customer-facing display will make ordering and accepting orders more convenient. The software features powerful inventory management with support for inventory control and inventory tuning to help brands make the right purchasing decisions and the right marketing strategies. Combining inventory management with smart shelving gives buyers a seamless and fast experience with pricing and product information visible.
Besides, the customer management feature with loyalty programs, reward points, and gift cards will also help businesses easily retain long-term customers and increase sales for the store. Notably, the Shopify app store offers a variety of payment support that makes the store’s check-out process more flexible and secure.
Offset
Offset is a Shopify app store that supports store shipping orders to reduce emissions. When using this software, the store can create trust and an impression with customers thanks to social responsibility. The image of an eco-friendly store and investing in sustainable initiatives to combat the environmental impact of shipping will help consumers pay more attention and exposure to the brand. In addition, Offset helps brick-and-mortar stores keep track of the number of orders, products, and order information. The combination of this software with the POS system at the store will help the business be carefully managed, ensuring revenue optimization thanks to reasonable purchasing decisions. This system is being updated and upgraded by Shopify to bring users a more complete version. When using this software for the store, each order will be charged a fee of 0.0075 USD to 0.15 USD.
Smile.io
Smile.io is an outstanding Shopify app store that helps stores create their own loyalty and rewards programs to impress customers and retain them for a long time. The loyalty boost and VIP rewards programs help increase sales and repeat purchases by consumers. For each order from a loyal customer, the associated incentives and services will be assigned for the seller to respond promptly. Smile.io helps brands create and customize a program associated with the image of the business; from there, it is easy to make a mark in the hearts of consumers. With these programs, loyalty management will be simpler especially when integrated with the enterprise POS system. The information about orders and customers will be updated immediately. The software also offers 24/7 help from a team of experts who provide technical support and advice. Notably, this solution integrates with all of the user’s favorite apps for email, reviews, and customer service. It automatically reminds customers of their score and a referral link to the store’s website to increase engagement. Beginner users can try it for free or use a paid plan from $49 to $599 per month; for businesses, a service plan starts at $1,000 per month.
ROI Hunter
ROI Hunter in the Shopify app store can boost the brick-and-mortar store’s success by setting up retargeting ads on Google and Facebook with just a few clicks. Setting up a retargeting campaign and writing copy is difficult, especially when a store has a lot of products. Therefore, this solution will be suitable for the needs of the business. It will automatically target visitors through ads without accessing the business’s account. This solution focuses on helping stores create more beautiful and eye-catching ads. Especially, in fashion retail stores and stores selling seasonal products, it’s essential to create marketing programs on media channels, so ROI Hunter will be the best choice.
One valuable feature that this app brings to physical stores is product performance management. Through tracking, retailers will know which products are selling well and which are in stock. From there, they will make the right decisions, focus the budget and develop good products in real time. This is a new feature that not all systems will have, so it is a must-have plugin to make your store stand out in the market. This application has support to use for free or use for prices ranging from $29 to $299 per month. In addition, users pay an additional cost for each copy of the ad created.
Subscriptions by ReCharge
Subscriptions by Recharge on Shopify help physical stores maximize the value of their shoppers through top-ups for subscriptions. This software helps the store turn visitors into loyal customers. In particular, the software will be customized depending on the needs of the store. So, if your retail store needs novelty and to create its own image and branding, this is a great choice. With a customized customer portal, buyers will have a friendly, easy-to-see interface. For businesses, thanks to the RechargeSMS feature, they will send messages easily to customers. From there, marketing programs and targeted strategies will be guaranteed to be completed. In particular, Subscriptions also have a unified payment feature. The buyer pays only once regardless of the contents of the cart.
To use this software for Shopify stores, users will be free until $100,000 of sales are processed. After that, it costs $39.99 per month with 1% + $0.05 per transaction. For businesses that need advanced features, the professional plan will be $300 per month with 1% + $0.19 per transaction. Users can cross-sell and up-sell additional products with a separately priced Pro plan.
Conclusion
Finding a niche, building your brand, and choosing a theme is unlikely to be enough for your store to be overwhelmingly successful. Shopify app store plugins will help take your store to the next level by improving the customer experience or making your business stand out. Contact us if you need assistance to boost your brick-and-mortar store’s sales.
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