Why Should Retail Businesses Choose Shopify?

Shopify is an online platform that allows businesses to set up a website and sell their products. Shopify allows everyone to build new businesses or improve already existing enterprises. It provides the necessary tools to get you on the move. Over the years, Shopify has gained over a million customers and hosts a lot of stores worldwide. Here are some of the reasons why you should choose Shopify to find the potential e-commerce software for your store.

Why should you choose Shopify?

why choose shopify: logo

Quick and easy setup

Shopify is one of the easiest web hosting platforms on which you can set up your online business at a low starting cost. With Shopify, you are only required to create an online account and enjoy the easy-to-use interface for your sales. 

Online tutorials are also available just in case you get stuck at any point. Shopify offers a free 14-day trial with all the features being unlocked, after which you can sign up on permanent terms. Added to that are the numerous email marketing formats that would also help to reach potential customers and improve your online business.

Flexibility

Shopify is home to millions of stores, which sell various products in different terms. Shopify provides all these stores with suitable hosting services. Thanks to this flexible nature, customers can easily customize the platform to suit their requirements. These include the themes, products, checkout processes, discounts and payments. 

Marketing activities

Marketing your store involves making your it become more well-known among people and converting online traffic into sales. Shopify assists you in marketing your products through several tools that are integrated with it. These tools include automated marketing recommendations from the marketing page, SEO-friendly space for online sellers, discount codes and promotional sales.

Mobile-friendly interface

Recent technological inventions have resulted in cheaper mobile devices available in the market. Mobile devices have now become a necessity for almost everyone to survive in the modern world. Shopify has also taken advantage of this opportunity and created a mobile-friendly platform to help with online shopping. 

mobile friendly
Shopify offers mobile-friendly platform to help with online shopping

Recorded statistics indicate that half of all the transactions on the Shopify platform are made on mobile devices. Some of the features that make Shopify mobile-friendly is the flexible web design that allows it to work on different screen sizes, responsive themes and checkout procedures. All of these are suitable for every type of mobile device, no matter if it is a smartphone or tablet.

Various add-on apps

Add-on apps are applications that work hand in hand with the main application to smoothen the customer experience. Some of them may also work as marketing means, such as ReferralCandy, which helps customers to alert others of your products. Other add-on apps that you may consider include Oberlo, Printful, Yotpo, Loox, etc. These apps are designed to cover all dimensions of your enterprise and ultimately all your needs on Shopify.

Conclusion

For the above reasons, Shopify is a highly functional platform for your e-commerce business. We hope that this article can provide you with some useful information about why you should choose Shopify to run your online business. 

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ConnectPOS is a point-of-sale provider that is available in Shopify and many other e-commerce platforms. Contact us if you have any questions.

About the Author

Jacey V.

Jacey V.

Jacey V. is a content marketing intern at ConnectPOS - a leading point of sale provider. Being curious about the growth of ecommerce in recent years, she has closely followed the latest technological developments and how they have facilitated businesses to grow.

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