Showfields Company and B8ta are just a few of the firms making it fine for digital retail businesses to gain a less transactional and more practical interaction with their shoppers. The concept originated from the approach of retail as a service. With it, your customers will become happier. Let’s see what it is in the following article.
What is retail as a service?
Retail as a service is the reinvention of the traditional department store in which retail businesses promote their goods in a shared space. There is a reduced quantity of items on the shelves yet more focus on retail storytelling. Your employees also play a crucial part in brand message delivery. The ability of storytelling in line with your brand and to attract happy shoppers and customers accordingly is among the new approaches that enterprises have experienced online growth can begin to scale.
Beneficiaries of retail as a service
Direct-to-consumer retail stores are not the only ones that take advantage of this. Manufacturers are likewise gaining a lot from data with insights into customer behaviors. They can discover how shoppers interact with their goods and what recurring problems they may have been encountering. After that, these pieces of information allow the manufacturers to take action and enhance their models. Those are precious chances they may have failed to grab before.
Retail as a service also benefits online firms looking to develop physical spaces. As you may notice, more often than not, shoppers combine offline and online behaviors before they decide whether or not to buy. For example, they spend time online looking for user feedback, looking into prices, reading product instructions, and testing the products (touch, feel, etc.). They do many significant things before making their purchase decision. In other words, your stores meet such online and offline requirements and deliver an ultimately smooth omnichannel experience.
The Importance of the Store Assistant
Store assistants must do their utmost to deliver the proper brand message. With a piece of software like POS, they can quickly access the necessary customer data. This solution allows for many fast payment methods such as Debit and Credit Cards. To gain such a seamless experience, you should find a POS system from a well-known provider such as ConnectPOS.
One of the best features of this cloud-based point of sale solution is that it lets your employees execute customer service and sell products right from the store floor. By how? Just use an iPhone or another mobile device. These data points are then returned to every other system section.
All in all
Retail as a service is increasing opportunities across retail. To stay competitive in the future, using this approach is significant. One of the factors that ensure the approach’s success is POS system. For a lot of retailers, ConnectPOS is the overall best option. Should you intend to find more about ConnectPOS solutions for your business growth, contact us today.