There are a lot of ideas and plenty of time to put them into action before the holidays, and a Thanksgiving Day strategy should be a priority. As it has become a significant holiday period for every retailer, this article will provide you some key Thanksgiving statistics to boost your sales.
General Facts About Thanksgiving
The No. 3 Online Shopping Holiday
Thanksgiving is rarely discussed as a promotional occasion in and of itself. It used to be a day for family, feasts, and football, but when brick-and-mortar retailers opened the floodgates to Black Friday shopping on Thanksgiving a few years ago, they had to start taking it seriously – even if it meant separating sales associates from their families in the early evening hours of the holiday.
Now, it appears that Thanksgiving has become a popular shopping day in the United States because of the increasing usage of mobile phones. According to Adobe, smartphones accounted for the majority of digital shopping traffic for the first time this Christmas season, accounting for 51% of visits and 31% of eCommerce purchases.
Holiday Shopping Will Start Soon
The peak season of 2020 was unusual for a number of reasons, the most prominent of which was its early bargains in mid-October, with many of them occurring on a weekly basis throughout October and November.
Given the change’s resounding success, this tendency is expected to continue this year. As a result, more firms will join the bandwagon, and buyers will start buying earlier to avoid the Christmas season’s crowds and delivery delays.
Thanksgiving Statistics On Shopping Habits
People tend to gather with their family on this day, so they tend to spend their time buying food.
The average price of ingredients for a ten-person Thanksgiving meal in the United States in 2020 is included in a survey by Andrea Blázquez. In that year, a 16-pound turkey cost an average of $19.39 in the United States. Turkey, bread stuffing, sweet potatoes, buns with butter, peas, cranberries, a relish plate of carrots, survey’s pumpkin pie with whipped cream, and coffee and milk drinks are all included in the survey’s example meal for a family of ten.
Thanksgiving Statistics On Revenue
According to Adobe Analytics statistics, Thanksgiving Day expenditure increased by approximately 22% year over year to $5.1 billion, a new high.
To be more specific, about the feast cost:
- The average cost of a Thanksgiving dinner for ten people is $48.90.
- It often takes $21.71 for a 16-pound turkey.
- The average cost of a ready-to-eat dinner from a supermarket shop is $75 or more.
And about traveling and spending:
- The average domestic airfare is $379.
- 45% of travelers left on the Wednesday before Thanksgiving, which is the busiest travel day.
- 57% intend to go on Sunday, the busiest departure day.
- To avoid excessive traffic, 64% intend to go at off-peak hours.
Thanksgiving Statistics On Customer Experience
Adobe discovered that smartphone usage took nearly half of all Internet purchases. The strong online purchasing statistics follow a popular pattern. Because of the coronavirus outbreak, customers are avoiding malls and ordering gifts from their homes.
As people are limiting face-to-face contact, physical stores will need to find better ways to support customers. Installing ConnectPOS will help shop owners a lot on this issue. The retailers can manage tasks quickly and handle the inventory well with this functional software.
Overall, you might gain a few notes after reviewing some specifications on Thanksgiving statistics. For not to be missing out on this shopping holiday, every merchant should quickly take advantage of omnichannel immediately. Don’t hesitate and call us now to get more information about ConnectPOS and a surprising trial!