St. Patrick’s Day is a global celebration of Irish culture on or around March 17 to remember St. Patrick, one of Ireland’s patron saints. The most common symbol of St Patrick’s Day is the shamrock, which is the leaf of the clover plant and a symbol of the Holy Trinity. Many people would choose to wear green outfits to celebrate these festive days. If you’re a retailer, this day presents you with a huge opportunity to win customers and boost sales. To help you get the most out of this upcoming holiday, here are the 5 best St. Patrick’s Day ideas for your promotion and marketing strategy.
Show St. Patrick’s Day spirit through your store decoration
The most effective way to show your St. Patrick’s Day spirit is through your store window and in-store displays. The main purpose of this is to let shoppers know that you’re celebrating the Irish holiday with the right props and merchandise. If you have green or themed products, make sure they’re front and center; if you’re having a St. Paddy’s Day collection, display them loud and proud in-store.
Feature any St. Patrick’s Day related products
Though it’s not essential to have items that are specifically related to St. Patrick’s Day, if you do have products that are green, Irish, shamrock-shaped, or otherwise relevant, it’s the perfect time to promote them.
Let’s take 1928 Jewelry as an example. This is a brand that offers vintage-style jewelry for the chic fashionista who is looking for vintage-inspired accessories. This year, they are promoting their Paddy’s Pewter Green Collection for the celebration of St. Patrick’s Day. Also, there is a 30% discount for selected items when using the code “SPD30”.
Run a promotion
Running a promotion is another St. Patrick’s Day idea that is worth trying as well. First, have a look at what merchandise you have in stock and identify which items match the holiday spirit. Later, you can start your St. Patrick’s Day themed promotion right away.
Below are some promotion examples that retailers can apply to their business:
- Tack a 17% discount on selected products (St. Patrick’s Day is celebrated on March 17, which means this is a good way to stay relevant)
- Offer a discount to customers who visit your store wearing something green
- Put your green merchandise on sale
Boost social media presence with a St. Patrick’s Day photo booth
For your social media platforms, St. Patrick’s Day is the perfect opportunity to leverage your social media presence. You can create some social media buzz and drive foot traffic during this holiday by setting up a photo booth with fun props and accessories. For instance, you can have signages encouraging your customers to share their photo booth pictures with their social media network for an extra 10% off of their purchases.
Not only do photo booths increase in-store engagement, but they also help build brand awareness as your customers share their memories and photos to their social media channels.
Inspire people with ideas to implement on St. Patrick’s Day
When celebrating St. Patrick’s Day, people are on the lookout for recipes, decor, or even outfit ideas. This gives you the perfect opportunity to share relevant content, especially if you’re selling something that is usable.
For example, if you own a homeware or food store, why don’t publish recipes or party guides for the occasion? Williams Sonoma did that in 2016 when publishing the article How to Host a Memorable St. Patrick’s Day Feast. What if you have a fashion shop? Why not put together some St. Paddy’s outfit ideas, like what Shinesty is doing?
Whatever promotion and marketing strategy you choose, make sure to come up with out-of-the-box ideas. Not only does this help skyrocket your revenue, but it also makes your brand relevant and increases customer engagement. Feel free to share your thoughts on these St. Patrick’s Day ideas in the comments below!