In this blog, we will give you an overview of the point of purchase display and its examples. In short, the point of purchase (POP) is any part of your store where a customer engages with your products. It exists separately from the standard aisle shelf, effectively inserting a product into a shopper’s path through the store. Incorporating a point of purchase display enables memorable interactions between shoppers and your products, which can further boost sales and revenues for your store.
What Is A Point Of Purchase Display?
A point of purchase display is placed distinctly from the traditional shelf in your store to provide extra facings and more exposure for a product. The POP often appears in the middle of large store aisles called ‘action alleys’ or anywhere else in the store where there is open space. It serves a variety of purposes: reflecting the latest holiday or season, making special offers, promoting new products, announcing pertinent information to customers, and more.
Point of purchase displays might be supplied by the manufacturer, which is often the case with small-to-medium-sized businesses to maintain a unified theme and layout.
Why Should We Use Point Of Purchase Display?
Utilizing the point of purchase display the right way can benefit stores, helping retailers and buyers love the brands. Statistics have shown that point of purchase display can boost store revenue up to 75%! Here are some advantages of effective point of purchase displays:
Catch The Customer’s Eye
Customers usually skim down the aisle choosing the best brand for a particular product. The packaging alone is often too small to impact a customer, no matter how catchy and visually appealing they are. This is where the point of purchase display comes in. A bigger display or hanging shelf sign will increase the chance for buyers to notice your product.
Be More Cost-Effective
According to Buffer, businesses spend an average of $4000 to $7000 per month when advertising across media platforms, which could be a bit pricey for small businesses. Meanwhile, a point-of-purchase display such as posters or signs could transmit the same message as a magazine or a billboard for a fraction of the cost.
Target Impulse Buyers
When customers are in-store, they already intend to buy goods and spend their money. An attractive point of purchase display would tremendously affect your shoppers and convince them to consider your product. If customers already make the purchase, there is a better chance they will add something new to their cart if the ads are persuasive enough. It is suggested in research that almost 70% of purchased goods from any category are unplanned!
Point Of Purchase Display Examples
Banner stands a popular form of standalone signage, offer an easy and versatile method to display essential information and messages throughout your retail space. These highly portable and customizable signs can be positioned strategically to effectively announce upcoming sales and promotions, highlight seasonal trends, commemorate holiday festivities, or nudge customers toward making impulsive purchases.
For instance, a banner stand showcasing a 30% off winter wear promotion during December will likely catch shoppers’ attention. These signs’ simple yet powerful presence enhances brand awareness, ensuring customers keep the brand at the forefront of their minds when considering future purchases.
Dump bins are among the most excellent point-of-purchase displays frequently utilized for small-packaging products like cookies, candies, or even small toys, which customers tend to purchase in bulk quantities. The major advantage of dump bins lies in their independence, allowing for strategic placements for maximum visibility and interaction from all directions.
You can move these bins easily around stores based on customer foot traffic patterns, effectively promoting impulse purchases. For instance, placing a dump bin near checkout counters can increase sales by up to 65%, as reported by a retail study. Moreover, their flexible design accommodates a wide range of packaging types and product sizes, while promoting accessibility and convenience for all customers. Ultimately, dump bins are a cost-effective and versatile merchandising choice that can significantly boost sales when employed thoughtfully.
Shelf talkers, commonly called hang-tags, serve as visually appealing hanging tags or signs designed to promote your product along aisle shelves. This cost-effective technique effectively directs customers to your items. Distinguished by their vibrant colors and engaging imagery, shelf talkers grab attention amidst the clutter.
For instance, they may showcase the various flavors of your product range, highlight exciting promotions, or emphasize seasonal discounts. These tags often employ witty or playful language, enticing customers to look closer. According to a research study, well-placed shelf talkers can increase product sales by up to 33%. Small businesses, in particular, can benefit from this affordable marketing strategy, elevating their brand presence and visibility.
Freestanding displays offer a unique opportunity for business owners to enhance their store’s layout and optimize product presentation. The versatility of these displays makes them a straightforward solution to implement within any retail environment. As they are typically constructed from lightweight cardboard materials, businesses can effortlessly experiment with innovative shapes and designs to captivate customers’ attention.
For instance, one creative option is to fashion a giant version of the promoted product, taking advantage of the display’s larger-than-life appeal. These displays can significantly boost in-store visibility and product recognition while showcasing the brand’s personality and ingenuity. Various eye-catching shapes and designs can be employed to suit individual brand aesthetics and marketing goals.
Statistically, well-executed freestanding displays have been shown to increase sales by as much as 30% in certain cases, emphasizing their potential as a valuable marketing strategy. With their cost-effectiveness and easily customizable nature, these point of purchase displays serve as a pragmatic and imaginative solution for businesses aiming to capture consumer interest and drive sales.
In this article today, we have given you an overview of what is a point of purchase display and its examples in-store. Hopefully, all of these tips mentioned above will help your businesses blossom in the near future. Please feel free to contact us if you have any further questions!