Microsites enable designers to be more creative than on the main website page. In this post, we have compiled 7 inspiring microsite examples to grow your traffic.
What is a microsite?
Microsites play a crucial role in the digital marketing strategy of many businesses. These small, focused websites or web pages are designed to promote specific services, products, or events within a company’s portfolio. What sets microsites apart is their separate (sub)domain, distinct from the main website, allowing them to serve as individual entities within the brand’s online presence. These microsites are valuable tools for launching targeted marketing campaigns, disseminating specific information, and engaging with a particular audience, all while maintaining a connection to the parent website through strategic links. Their agility and distinct focus make microsites a versatile asset for businesses looking to convey precise messages and drive engagement with their audience.
7 inspiring microsite examples to grow your traffic
Mellow Mushroom’s microsite, designed to showcase their new burger menu items, is a creative and engaging example of web design. The site offers visitors the opportunity to participate in a contest with the enticing prize of a round trip to Denver. What sets this microsite apart is its charming approach of depicting menu items as adorable cartoon characters, adding a playful and memorable element to the user experience. This clever design and interactive contest help Mellow Mushroom effectively promote their new menu items while keeping visitors entertained and engaged.
Linda Dong’s microsite, dedicated to raising awareness about the Fracturing Responsibility and Awareness of Chemicals Act, stands out as a prime example of effective web design. Utilizing the engaging parallax design technique, the site takes visitors on a journey through the potential risks associated with hydraulic fracturing. Through its well-crafted narrative and visually appealing design, this microsite effectively conveys a critical message while providing an interactive and immersive user experience.
Coca-Cola has mastered the art of delivering a captivating user experience through the clever use of engaging GIFs and multimedia content. Upon visiting their website, users are greeted with a music video that springs to life within the first 2 minutes. What makes this experience even more memorable is the specially composed anthem that serves as the soundtrack for their campaign. Coca-Cola’s ability to blend compelling visuals with music and storytelling creates an immersive experience that resonates with visitors, leaving a lasting impression and reinforcing the brand’s unique identity.
This particular microsite is undoubtedly a standout example of creative web design and user engagement. Its primary purpose is to draw attention to the ongoing discussions on social media about the battle between junk food and healthy alternatives. What makes this microsite truly exceptional are the meticulously crafted animations that adorn its pages, captivating and holding the visitors’ interest. These animations serve as an engaging and effective way to convey the message, making this microsite an excellent addition to your list of inspiring examples in the world of web design.
The Domino’s Pizza team has taken a creative approach to introduce their new DXP cars by developing an engaging microsite. This website is designed to give users an in-depth look at all the features and capabilities of these innovative vehicles. What makes this microsite stand out is the interactive element that allows users to zoom in on different features of the DXP cars, offering a closer and more detailed view. This level of engagement not only educates users about the product but also keeps them interested and excited, making it a noteworthy addition to the world of microsite design.
EmojiTracker.com as one of the best microsite examples
Mathew Rothenberg’s website, dedicated to tracking every emoji used on Twitter, stands out for its simplicity and focused design. Unlike many websites with a plethora of links and complex navigation menus, this site keeps it straightforward with only two clear Calls to Action: “tweet” and “follow.” The minimalistic approach of the site ensures that users can easily engage with the content without distractions, demonstrating that even in a digital landscape often filled with complexity, simplicity can still be effective.
This list of the best microsite examples cannot be complete without this microsite. Made by the OfficeMax staff, this site stands out as it does not focus the campaign on the brand but on the customers. At the same time, they still manage to drive sales towards the video wrap-up by making use of coupons and promos.
In conclusion, we hope you find these 7 inspiring microsite examples useful for your next microsite development project. Grow your traffic with it and do not hesitate to call us to get more useful guidelines.