The development of technology has helped people’s lives improve a lot in areas from education to health and the economy. In particular, technologies such as virtual reality, augmented reality, mixed reality or extended reality have helped the economy, especially the retail industry, make breakthrough strides.
In this article, we would like to provide some information to extend your retail potential with extended reality (XR).
What is extended reality?
Extended reality (XR) is a widespread term encompassing immersive learning innovations virtual reality (VR), augmented reality (AR), and mixed reality (MR).
Virtual Reality — VR preparation makes a recreated learning environment where learners can be totally practical and intelligent with objects and individuals. Augmented Reality — AR preparation includes intelligently, computerized components to a live, real-world environment through a phone, tablet, or headset. Mixed Reality — MR uses advanced computer innovation, illustrations, and input frameworks to blend physical and computerized worlds. XR is an all-inclusive term comprehensive to immersive learning innovations VR, AR, and MR. These advances amplify reality by including or reenacting the genuine world through advanced materials and are an effective way to modernize corporate preparing programs. By joining XR, you’ll inundate your learners in a multisensory environment that’s more intuitively locked in and successful long-term.
Pros and Cons
Extended Reality (XR) technology helps retailers train and coach remotely. These technologies bridge geographical distances between employees, provide a real sense of presence like in face-to-face meetings, where email, live chat, and video conferencing help make communication and exchange more attractive and effective.
With Extended Reality technology, retailers can scale and reuse. XR helps collect key training metrics to measure knowledge retention and indicate whether their investment has a measurable ROI.
First, the extended reality disadvantage is the high upfront equipment and development costs. Since XR is a new technology, there may be higher upfront equipment and development costs compared to other popular technologies.
The next disadvantage of XR is the same as that of other pre-existing technologies, partly affecting human health. XR technology may pose certain health risks to learners, such as nausea, headaches, and eye strain.
Another disadvantage of extended reality is that technology advances and updates are infrequent. As with other new technologies, XR occasionally has to update hardware and software, so users sometimes have to wait for new technology updates.
Potential of XR in retail
XR is a growing and increasingly popular technology in the retail industry. For retailers, it makes it possible for them to manage inventory, manage products, and grow their business. Besides, businesses can aim for a great business and communication strategy with extended reality. This will help them increase sales and brand value in the hearts of consumers.
Not only that, extended reality also supports consumers in the retail sector. Thanks to this technology, consumers can have a wonderful buying experience and experience the product in an authentic way that leads to a buying decision. Moreover, shoppers can feel more convenient when creating shopping lists, multi-channel payment and easy tracking of order delivery.
In short, with the benefits and potential of extended reality, you can rely on it to grow your business further. Please feel free to contact us for more information about this technology.