We all enjoy a good scare, especially around the ending time of October. However, instead of tricks, the Halloween customer experience should be filled with treats. In the spirit of this mysterious season, we would like to share some special tips for retailers to create unforgettable customer services.
Treat your clients as special individuals, not as a group of zombies
Customers buy the same thing but they have different shopping habits, yet many businesses are still missing this point. They tend to rely on a one-size-fits-all strategy to communicate with customers.
Your client base is varied, no matter how narrow your service is. Instead of blasting your whole client base with the same promotional emails, it is preferable for every retailer to divide the customer lists and target each group separately using analytics, polls, and market research.
Moreover, offering shoppers something different is a good choice. It may be anything from a pumpkin to a costume contest – it doesn’t have to be complex or expensive, just something entertaining that makes customers want to visit your stores.
Train your employees to provide superior Halloween customer service
The problem, that many sellers or supporters have, is that they don’t understand the customer’s problem. Therefore, they cannot come up with an optimal solution for them. That is why you must train your employees thoroughly, both of those who work in online or offline stores.
The operational response to the questions that consumers ask is the key point leading to the judgment about the shopping experience. So, to prepare for consumer support, you should use your customer journey stages to write the questions they’d like addressed at each level. Especially during this exciting Halloween time, customers will always be curious about all the new things. Just always get ready to face unexpected requests of customers.
Develop strategies that enhance Halloween customer experience
Focusing on customers’ engagement
In the COVID-19 period, customers tend to spend less time exploring, and as much fun as choosing costumes and decorations is, it also needs to be quick and easy. So choosing to do business on an omnichannel is a perfect solution.
ConnectPOS allows you to maintain both online and offline stores. Thus, it can create a consumer journey that is simple, comfortable, and safe enough to limit the possibility of disease transmission. The omnichannel shopping experience is a seamless Halloween customer experience that surprisingly increases your sales.
Clarify how your business improves customers’ life
Every retailer may have taken the effort to explicitly articulate how their company enhances the lives of their consumers. It has been proved time and time again to be a vital step to take.
So how can you make it straightforward for your customers? Especially on Halloween? Instead of focusing on what you want to accomplish in the marketplace, think about what benefits shoppers will gain from buying your products and constantly prove it to the world. Eventually, improving your customers’ lives is also improving yours.
Many companies who are compassionately devoted to creating a great Halloween customer experience have applied our product and prosperously reached success in this frenetic time of the year. So what are you waiting for? Call us right now to have a great trial with ConnectPOS and receive much other valuable information!