A multitude of people visits the Apple flagship store monthly to play with the most fantastic computer equipment and gadgets offered by the technological world. In this post, we shall specifically unveil this leading brand’s customer experience strategy.
Beyond a store
This brand makes its branding unique, which means it got rid of the word “Store” from its location names. And instead of Apple Store, Apple gives it new names such as “Apple Union Square”.
This move means that the brand does not wish its shoppers to think of its Apple flagship store locations as solely “stores”. Obviously, the best way of doing so is to stop its staff and customers from using that word as soon as possible.
These days, people visit an establishment not only to purchase something but also to enjoy experiences. And as the Apple flagship store is more similar to “town squares” than retail channels, customers can get the experiences they wish.
The “Town Square” shopping experience in the Apple flagship store
Apple’s stores focus more on enriching customer experience options than only being a place for them to buy stuff. It has done its utmost to redefine the role taken by its stores and staff in the community. In other words, Apply intends on becoming a town square where its best products and services are accessible and everybody is welcome.
For example, the 1st of these new generation Apple flagship store locations was launched in Union Square in downtown San Francisco. The sliding glass door at more than 40 feet high at the entrance somewhat looks small in comparison with the internal video wall at 50 feet. In fact, considering all the comfort and space offered, it is more akin to a meeting location for the community than a selling place.
The impressive customer services
It is worth stressing that the brand’s store is outfitted with a special team hired for the dedicated mission of educating customers about skills, for instance, the best way of taking the most beautiful pictures using their phone’s camera and leveraging photography applications. Besides, they are ready to assist Apple users in downloading applications such as Apple Music and support them with any issues that they might encounter. Plus, a team is available solely for troubleshooting and repairing the brand’s products.
When it comes to the Apple flagship store, the brand has exerted efforts to transform it into a community center. It is interesting to see that at the end of the day, this tech giant positions lifestyles first in its priority list, which is followed by gadgets. Apple always grows its brand thinking that the largest the firm, the more significant its obligation. Apply has a big obligation nowadays – it is considering the demands of the community.
In conclusion, we hope that you know better the customer experience strategy of the Apple flagship store that is dedicated to delivering something novel and fascinating for consumers. For more information and help, please call us right now