Today’s businesses always tend to look to e-commerce to get closer to the opportunity to expand their business scale to reap many benefits. Today’s support platforms are often expensive and unsuitable for a business just starting. So, in this article, we want to introduce the right BigCommerce platform for new businesses that want to get ahead of the e-commerce trend.
Overview of the BigCommerce platform
BigCommerce platform refers to an affordable and easy website creation solution for small businesses looking for an all-in-one solution. It is also a SaaS platform that provides the necessary features for businesses to create and manage a business website. This means that there are benefits and disadvantages to using this platform for your business, especially if your business is a new one.
Pros and Cons of BigCommerce platform
One of the most important advantages of BigCommerce for new businesses is that they are easy to use when setting up a store. With a streamlined process, your store can operate quickly and logically.
Another advantage of this platform is that it allows businesses to add products and unlimited employee accounts for all service plans. Selling multiple products in one business plan has many benefits for a business, and with BigCommerce you can fully experience this feature. So the website you design will be limitless and seamlessly connected with your team members.
Especially, the platform is designed to be user-friendly and it is also suitable for mobile devices along with customization features. Businesses can thus easily build a website to match their brand and help customers have a great shopping experience.
However, businesses also need to consider some of the following downsides. First of all, the platform has a limited number of free design templates. While the e-commerce market is growing and with its requirements for more diverse designs, this platform doesn’t do it for free. If businesses need other templates, they will have to purchase additional add-ons and themes to achieve the overall design of their website.
Another downside when getting started with this platform is that it requires additional fees for add-ons. With the abandoned cart widget, you will pay more for BigCommerce than other providers. Besides, the transaction fee of this platform is not fixed, typically the higher the pricing package, the cheaper the transaction fee.
What makes the BigCommerce platform stand out?
Although not the most popular platform, BigCommerce is still a standout platform because it has more native features than other platforms when it does not require third-party plug-ins.
The content management feature on BigCommerce is a standout feature. You can use ready-made templates with your knowledge, edit the layout, create a dynamic design thanks to the functionality of the application programming interface.
Another feature to look forward to is product and order management. BigCommerce allows unlimited product lists, and you can categorize products, add product information easily. In addition, the platform also allows customers to post product ratings and reviews. Businesses can also manage orders by accepting pre-orders.
BigCommerce also has tools to help with shipping and to help get rates and estimated delivery times. With many apps and integrations, free and paid, the platform is highly scalable and flexible. Moreover, the site security feature to help secure customer information and protect business data is also the highlight of BigCommerce.
If you are looking for an easy and affordable website creation platform for your eCommerce business, you can come to BigCommerce. If you need assistance in managing your BigCommerce store, contact us.