The fashion chain industry is developing fast. According to a report by Statista, fashion is the biggest B2C e-commerce market segment. 9.1%, that’s how much the fashion eCommerce market is expected to develop per year. In 2020 the worldwide market was assessed at $752.5 billion, by the end of 2025, the entire market size is estimated to be $1.164,7 billion.
In this article, we will give you 5 tips aimed at 5x the sales of your fashion chain.
Focus on customer experience
Get to know your clients and offer assistance to them to discover what they are trying to find as quickly and smoothly as possible. It ought to be simple to explore in your fashion chain. An item ought to be available with many clicks. It’s imperative to make the client feel confident in acquiring your mold chain. Here are a few things you’ll do to extend the belief of your guests.
To begin with, it’s vital to offer simple and smooth deliveries/returns bundles for clients. In case it isn’t simple enough, it’ll probably not result in a purchase in the first place. Next, you should pay attention to customer service. Great customer service is now not a resource to your fashion chain, it’s a prerequisite, indeed more, when your business is online. Make beyond doubt your client benefit can handle all the questions about your items or administrations that your clients may have. Be accessible by phone and email every day. Having a live chat at your location is also a great idea. You also have to offer different payment methods for customers. The more payment options you offer, the more likely you are to offer to a more extensive audience. The easier you make it for individuals to pay you, the more likely it is simply that there will be more cash coming in.
Use email marketing
Executing email marketing campaigns is what your fashion chain needs to do. This will help your fashion chain build long-term relationships with customers, especially with a personalized email that will separate you from countless fashion chains today. Using email marketing will help you increase sales and inspire your customers. You can leverage customer behavior on your website to send them more relevant product recommendations that can boost your conversions, CTR, and revenue.
In order for new customers to trust the products and quality of your fashion chain, it is necessary to rely on the reviews left by old customers. You can ask old customers how they feel about your products and the quality of your fashion chain, and use positive and even negative feedback to advertise your business. However, you should also be careful with negative reviews. A company with only positive reviews will not feel authentic. Customers will suspect the reviews are fake if there are no negatives. Make sure you have a feedback strategy that can handle all reviews, both positive and negative. Dissatisfied, angry customers are easier to write reviews than happy, satisfied customers.
Expand the multi-channel selling method
Along with the strong development of e-commerce and the outbreak of the COVID-19 pandemic, fashion chains often focus on online business through e-commerce sites, social networking sites, or famous associations. However, according to psychology, buying clothes online often has technical problems such as the wrong size or color. Therefore, along with the state of reopening physical stores after the pandemic, your fashion chain should also focus on selling online.
Use artificial intelligence to improve product recommendations
AI technology has been widely applied to business today. Applying AI to sales for your fashion chain will definitely help significantly improve sales because customers will be recommended products they are interested in. Besides, AI helps your fashion chain recommend the latest products, suggest trending products in the shopping cart, which will help customers consider and orient to buy more.
ConnectPOS is an effective tool for your fashion chain. With inventory management, product management, customer support and more, it is guaranteed to be a great software for your business to grow and increase revenue.
Nowadays, the growth and mushrooming of domestic and international fashion chains have caused huge competition. In order to differentiate and succeed in attracting customers, your fashion chain must ensure to provide good products with great accompanying experiences. Contact us to get more information to 5x the sales of your fashion chain!