A POS display (Point of Sale Display) is a type of sales advertising in which goods are displayed close, next to, or on a transactional purchase location. Certainly, those displays are used with the aim to attract customers’ attention to products and encourage them to make purchases.
Types of point of sale displays
People may find that there are an array of point-of-sale displays in stores including:
- Displays on the counter
- Displays on the floor
- Talkers on the shelf
- The use of lightboxes
Why you need a point of sale display?
Consumers’ “issue detection response” is somewhat originated from point-of-sale displays, according to marketers. Products on those displays are normally items that may not initially appear on customers’ shopping lists. Point-of-sale displays give customers an intuitive representation of products and proper purposes to purchase those items.
Taking the case of a trucker who stops at a gas station to fill up his tank as an example. The trucker went into the store to put $50 toward his pump station and was exposed to point-of-sale displays when doing so. He noticed a pack of gum on a POS show and had an issue identification reaction – does my breath smell? Afterward, he decided to buy a pack of gum on the spur of the moment.
Product on the point of sale display
Although any product can be displayed at a point of sale, it is recommended that convenience goods are the most powerful. Retailers can consider these following items, namely:
- Beverages that are not alcoholic
- Candy and chocolate bars
- Gum chewing
- Comic books and magazines
- Tobacco and lighters
- Unique items
- Things that are sold in bulk
Things you need to remember when you are creating a point of sale display
Take a chance
It should come as no surprise that on purpose. It is better to use bright colors, big fonts, and feature pictures. The purpose is that those attributes can help you to the customers’ attention.
Showcase benefits of products
What benefits do customers get from using your product? Your opportunity to answer the question is at the point-of-sale display. Outline the advantages of buying something, which would cater to both impulse buyers and others who have been thinking about it for a while.
Statistics or graphs that demonstrate the difference your goods can make in your consumers’ lives are one way to express that importance. Other options, such as a discount option, are much more action-oriented, such as lowering the perceived barrier to buying your product.
Make it your own
Personalization empowers every marketing campaign, and your Point-of-Sale show is not an exception. Of course, you can’t tailor the message to each member of your target audience. Particularly in retail environments where tens of thousands of people see the show every day. However, by using action-oriented language, you can make it suitable to your ideal customer community.
Point of sale displays is a good method to provoke impulse purchases from customers. If retailers can produce eye-catching, intuitive, and well-designed displays, you can significantly increase brand awareness and boost sales revenue.
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