A pop-up store is a sale space that is temporary. In other words, it serves customers and lasts for hours to weeks. This is a remarkably great approach to boosting the customer awareness of your brand, increasing sales, and attracting new shoppers. So, how to start a pop up shop? Check out this handy guide for a buzzworthy pop-up store.
Find a location
Look for a space that will allow potential shoppers to find you easily. The best possible scenario is that you locate it inside or near a place with plenty of foot traffic. That said, ensure they are the kind of customers that will take interest in what your shop offers. Consider how to start a pop up shop when you are a jewelry seller, for instance. You had better not arrange your store beside another shop that sells the same thing. We suggest setting it up beside a footwear shop. With this setup, customers may choose to get a few earrings to match their new pieces of heels. Another example is Scout Street Style. This clothing shop settles its store along a street of stores.
Get a point of sale as the next step on how to start a pop up shop
You should find something that helps monitor your stocks, goods, shoppers, and sales. A POS like ConnectPOS makes it effortless to keep an eye on these critical elements. For example, it allows you to look at your shopper’s buying history, levels of inventory, and information about goods easily. ConnectPOS also works well with any mobile device (Android & iOS) and PC (Mac OS & Windows). So, you can make use of any tablet or smartphone to operate a point of sale system.
Promote your pop-up
What else to know about how to start a pop up shop? Let as many people know about your pop-up store as soon as possible! For example, you can notify your current followers through posts on social media or emails. Highlight your shop’s exclusivity to motivate consumers to visit when possible. Plus, how about contacting a local media staff and pitching your store to have every local interested and get in it? It is also a good idea to arouse the curiosity of the followers of the storefront of another business that you may set up your store inside.
In conclusion, pop-up shops have some uniqueness and fascination liked by consumers. It gives a sort of urgency to shoppers, which is not the same as conventional retail spaces. When it comes to a permanent physical store, consumers will be pretty sure that they can get in it anytime. But with a pop-up, the situation is different. Your customers are aware that they need to visit as soon as they can. That is why this type of shop is an effective approach to increasing sales and customer awareness of your brand. Now that you have learned about how to start a pop up shop, what to do next? Call us for help with driving your sales multiple times.