Product Attribute Huong Vu September 15, 2023

Product Attribute

Definition of Product Attribute

Product Attribute is every typical characteristic that defines certain services or products. These attributes are not basically used to describe but also highlight the products, which will make a great influence on customer’s purchase decisions.

Types of Product attributes

Product attributes should be accurate and matched with customer’s interests or expectations. These attributes can be classified into two basic groups: 

  • Tangible or intangible attributes  
  • Based on different sales purposes

Following are some recommended product attribute groups.

Tangible attributes

Tangible attributes refer to physical characteristics such as 

  • Color
  • Size
  • Quantity
  • Packaging
  • Volume
  • Intuitive
  • Material Composition

Intangible attributes 

Intangible attributes refer to other characteristics like 

  • Price
  • Security
  • Reliability
  • Usability
  • Maintainability
  • Portability
  • Efficiency
  • Integrity
  • User-friendliness

Product Quality

These attributes refer to the extent of quality in the product or service. Customers tend to purchase high-quality products rather than lower-quality products.

The extent of quality includes:

  • Customer choice
  • Top-rated
  • Best Product
  • Professional recommendation
  • Leading Product


Verification is used for certain products targeting certain customer groups in order to help them easily find the proper ones among many other similar products.

The verification aspect includes:

  • Suitable for small to medium-sized companies
  • Designed for entrepreneurs
  • Special for a particular market
  • For Beginners/ Intermediate level

Innovative attributes

These attributes are used for promoting unique items or next-generation products with advanced features in the market.

The innovative aspect includes:

  • Unique on the market
  • Patented 

Taking notice

Making claims about products or services must be based on reality. False or dishonest claims may produce negative results such as reducing customer loyalty, losing customer relationships, negative feedback, low rating score, etc.