White label software companies are transforming the way businesses deliver digital products and services without reinventing the wheel. When rebranding ready-made solutions, organizations can save time, decrease costs, and scale faster. Today, countless industries, from retail to digital marketing, rely on white label platforms to gain a competitive edge.
In this article from ConnectPOS, we will explore the top 6 white label software companies that you should know, their offerings, and what makes them stand out in 2025.
Highlight:
- White label software companies allow businesses to launch market-ready solutions faster without heavy development costs, helping brands scale efficiently in competitive industries.
- With full rebranding capabilities, businesses can deliver a unified brand experience while using powerful pre-built platforms.
What Is White Label Software and Why Does It Matter?
White label software refers to a pre-built software application developed by one company, which is then rebranded, customized, and resold by another company under its own brand name. In other words, it’s a ready-made solution that can be “wrapped in your own identity.”
Here’s why it matters:
- Saves Development Costs: Creating enterprise-grade software from scratch is expensive. When partnering with white label software companies, businesses save significant costs on infrastructure and engineering resources.
- Accelerates Time-to-Market: Instead of waiting months or years for in-house development, companies can launch products almost immediately. According to a report by Grand View Research, the SaaS market, heavily driven by white label platforms, is expected to grow at a CAGR of 13.7% from 2023 to 2030.
- Brand Consistency: Businesses can rebrand software to align with their identity, ensuring customers receive a seamless brand experience.
- Scalability & Flexibility: White label solutions can be scaled across multiple markets without heavy technical constraints.
Top 6 White Label Software Companies That You Should Know
White label software companies are enabling organizations to adopt cutting-edge technology quickly while keeping their brand front and center. We’ll look into 6 of the most trusted providers in 2025.
ConnectPOS – White Label Omnichannel Point of Sale
ConnectPOS is a leading white label POS solution tailored for retailers seeking omnichannel capabilities. It integrates online and offline transactions seamlessly, ensuring businesses can provide a unified shopping experience.
Unlike traditional POS systems that operate in isolation, ConnectPOS bridges the gap between online and offline sales, ensuring all transactions, inventory data, and customer information are automatically updated in real-time.
Pros:
- Offers cutting-edge omnichannel capabilities with real-time synchronization between online and offline stores.
- Seamless integration with major eCommerce POS platforms such as Shopify, WooCommerce, Magento, and more.
- Multi-location and multi-currency support make it ideal for global retail operations.
- Offline mode ensures uninterrupted transactions, even with poor or no internet connectivity.
- Provides complete white label rebranding, enabling businesses to maintain brand consistency across all sales channels.
- Backed by 24/7 technical support and onboarding assistance, ensuring smooth setup and long-term reliability.
Cons:
- Advanced customization of back-end functionalities require technical assistance or developer support from ConnectPOS.
- No hardware provided by ConnectPOS.
Price: Standard ConnectPOS subscription plans range from $49 to $99 per register per month, depending on the chosen features and store requirements. However, white label licensing usually involves a custom quotation based on the level of branding, API access, and reseller volume. Enterprises or agencies interested in offering ConnectPOS under their own brand can contact the company directly for a tailored package. You can see more on the POS pricing page.
►►► Optimal solution set for businesses: Multi store POS, Next-gen POS, Inventory Management Software (MSI), Self Service, Automation, Backorders
PartnerStack – White Label Affiliate and Partnership Software
PartnerStack specializes in automating affiliate, referral, and partner programs. It enables SaaS companies and agencies to manage partner networks under a rebranded, white-label portal.
Pros:
- End-to-end partner lifecycle management from onboarding to payouts.
- Automates commission calculation and distribution, saving administrative time.
- Provides white label dashboards to ensure partner-facing interfaces reflect your brand.
- Strong integrations with CRM and marketing tools like HubSpot and Salesforce.
Cons:
- Pricing details are not transparent, which can be challenging for small businesses budgeting for growth.
- Customization of certain dashboards may depend on PartnerStack’s internal development roadmap.
- Best suited for medium-to-large businesses, potentially overwhelming for small startups.
Price: Custom pricing on request.
BuildFire – White Label Mobile App Development Platform
BuildFire is a highly flexible white label mobile POS app builder that allows agencies and resellers to create iOS and Android apps without coding. It’s ideal for businesses that want to provide clients with powerful, branded mobile solutions quickly.
Pros:
- Easy-to-use drag-and-drop interface requiring no coding skills.
- Offers dozens of plugins and templates for different industries.
- Strong white label reseller program, enabling agencies to rebrand and resell apps.
- Provides built-in push notifications, analytics, and API integrations for scalability.
Cons:
- Some advanced features require developer-level customization.
- Can be costly for small agencies compared to basic app builders.
Price: Starts from $159/month with customized white label options available for agencies.
Zoho – Enterprise-Grade White Label CRM and Tools
Zoho offers an extensive suite of enterprise-level white label solutions, including CRM, analytics, finance, and productivity tools. Its flexibility and scalability make it ideal for businesses that need comprehensive software under their own brand identity.
Pros:
- Includes over 45 integrated applications across CRM, finance, HR, and operations.
- High level of customization and branding flexibility for white label partners.
- Excellent cloud security and scalability, trusted by enterprises worldwide.
- Seamless integration with other SaaS ecosystems.
Cons:
- The wide range of features may overwhelm smaller teams.
- White label licensing is priced higher than standard subscriptions.
Price: Standard plans start at $14/user/month. White label pricing is available upon request.
Appy Pie – Low-Code White Label App Builder
Appy Pie is a no-code and low-code platform offering white label app building capabilities for agencies and entrepreneurs. It’s designed to make app creation simple and accessible without deep technical expertise.
Pros:
- Drag-and-drop app builder for quick development.
- Offers white label reseller programs for agencies.
- Supports integrations with payment systems, push notifications, and analytics.
- Provides cloud hosting and 24/7 customer support.
Cons:
- Limited customization for advanced UI designs.
- Some features require upgrading to higher-tier plans.
Price: Starts at $16/month, depending on app type and features.
Vendasta – White Label Digital Marketing Powerhouse
Vendasta is a comprehensive white-label software company for marketing agencies and media companies. It offers rebrandable tools and services that encompass SEO, PPC, reputation management, and additional services.
Pros:
- Complete suite of digital marketing and automation tools.
- Fully customizable client dashboard with branding options.
- Offers a marketplace for third-party services and integrations.
- Provides partner onboarding, sales training, and dedicated support.
Cons:
- Higher starting price compared to smaller marketing platforms.
- Advanced tools may require training for full utilization.
Price: Plans start at $99/month, with advanced tiers for large agencies.
5 Factors to Choose the Right White Label Software Companies
Choosing the right white label software companies can make or break your business success. Here are five essential factors to consider before investing in a white label solution.
- Scalability
Your chosen software should grow with your business. A scalable white label software allows you to handle increasing users, transactions, or data without performance issues. Whether you’re expanding into new markets or adding more clients, scalability ensures long-term reliability.
- Customization
The ability to fully rebrand and tailor the solution to your business identity is key. Look for providers that let you customize UI/UX elements, domain names, color schemes, and even features. This ensures your customers experience your brand, not a generic interface.
- Integration
A top-tier white label software company should offer seamless integration with third-party systems such as CRM, ERP, payment gateways, and marketing tools. Integration guarantees smoother workflows, data consistency, and improved operational efficiency.
- Support
Reliable technical and customer support can make all the difference. Choose white label software companies that offer 24/7 assistance, training resources, and dedicated account managers. Ongoing support ensures your rebranded platform runs without interruption.
- Cost Efficiency
While price shouldn’t be the only deciding factor, cost efficiency matters. Evaluate licensing models, subscription fees, and additional costs like maintenance or customization. A good white label partnership balances affordability with functionality.
FAQs: White Label Software Companies
Who should use white label software?
White label software is ideal for agencies, resellers, and enterprises that want to expand offerings quickly without heavy R&D investments.
How do white label software companies make money?
They earn through licensing, subscriptions, and reseller POS partnerships. Businesses resell the software under their brand and share revenue with the original developer.
Can white label software be customized?
Yes. Leading providers like ConnectPOS, Appy Pie, and Zoho offer extensive customization options, from branding to feature extensions.
Conclusion
In sum, the white label software companies empower businesses to scale faster, reduce costs, and focus on branding instead of development. From ConnectPOS redefining omnichannel retail to Vendasta, driving digital marketing, these six providers represent the best in the industry.
For retailers seeking a reliable partner, ConnectPOS offers unmatched white label POS solutions tailored for omnichannel growth. To explore how ConnectPOS can elevate your business, contact us today and unlock the future of retail innovation.
►►► Optimal solution set for businesses: Shopify POS, Magento POS, BigCommerce POS, WooCommerce POS, NetSuite POS, E-Commerce POS
