Online retail is continuing to grow during the recent years as the result of incredible breakouts of modern technology. The evolutions of mobile devices, social networks, ecommerce platforms, etc. bring both advantages and challenges to retailers, who need to prepare carefully to adapt with changes and take the leads in the competitions. When the 2018…

Magento CRM systems help merchants to enhance customer engagement.     In the age of E-Commerce and Omnichannel retail, merchants always focus on improving customer experience in both brick-and-mortar stores and Magento stores, which is considered as a competitive advantage. The mission requires coherence of store designs, advertising assets, websites, social networks with friendly interactions such…

Important Security Updates There are more than 350k live web stores running on Magento. A huge mass of sensitive customer data is stored, such as emails, passwords, shipping and billing addresses, credit card details, etc. Those that are fond of other people’s money are struggling to find a gap in Magento’s security. They are running…

In fashion retail, intimate relationships with customers are the key to boosting sales and building customer loyalty. Stores must accommodate the needs of each customer and assist them on their journey from search to purchase, to ensure they find what they are looking for. Positive experiences with brands can greatly influence their image amongst their…

The convenience offered by e-commerce, especially leading companies such as Amazon, Alibaba or Lazada in Southeast Asia, has changed shopping habits, forcing other merchants to consider e-commerce for their own retail strategy to remain relevant with their customers. Though technological disruption is heating up the retail competition, traditional businesses rushing to release their new website…

It’s a well-known fact that repeat customers are the key to any profitable businesses, accounting for 25% – 40% of the revenue. E-commerce and retailing are no exception. That’s why retailers put much effort in building a loyalty program to keep customers coming back. With the movement of retail towards omnichannel model, it’s inevitable that…

Brands nowadays have plenty of ways to reach their customers, such as in brick and mortar stores, or on mobile, desktop, and social media. The challenge is, you can never be sure which channels your customers are going to use to get in touch with your brand. Customers can experience a disconnection from brands that…

The holiday season is of great importance to retail. According to Magento Business Intelligence benchmarks, during holiday months, “retailers acquire between 29 and 59 percent more customers”. That percentage is even greater for holiday-sensitive retail categories, like apparel and electronics. With the holiday season just months away, now it’s right time for you to plan…

Imagine this: “A customer walks in your store, picks up some items and compares their prices. Then she puts them back on the shelves and picks another one to compare the quality. After a few moments considering, she goes back to her first choices. The process may repeat a few times and she finally walks to…

Magento 2 was built to satisfy the latest demands from merchants for a more robust and engaging ecommerce platform.The new platform was developed with a completely new architecture to accommodate these changes. For many merchants however, this makes the decision to upgrade seem like a daunting task. Magento has worked to simplify the upgrade process,…